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Invisible Influence: The Hidden Forces that Shape Behavior

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Also available as Scratch & Dent for $2.69 USD


Want to be more persuasive? Make better decisions? This book will show you how.

Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9781476759739
Publisher: Simon & Schuster
Language: English
Page Count: 264
Size: 8.38" l x 5.52" w x 0.71"
Series: N/A