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Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

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Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

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Binding: Softcover
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Bargain Book Copy


Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.

DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.

OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

NOTE: This title is a Bargain Book Copy, purchased direct from the publisher or distributor as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. In a rare case the actual cover for a book might not match the one in the display picture. For more information please refer to the information page Our Product.

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ISBN: 9781440336669
Publisher: Simon & Schuster
Language: English
Page Count: 275
Size: 9.00" l x 7.50" w x 1.00"
Series: N/A

Category Subject
Computers & Internet Web