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BrandSimple: How the Best Brands Keep it Simple and Succeed

Binding: Softcover
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Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names as well as newcomers like iPod, explaining what they do right and wrong.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9781403984906
Publisher: Palgrave Macmillan
Language: English
Page Count: 230
Size: 9.23" l x 6.10" w x 0.74"
Series: N/A