Read-iculously Low Prices

Rethinking Reputation

Author:

Binding: Paperback
List Price: $17.00
Our Price: $3.19 USD
FREE Shipping on orders over $35
Qty Avail: 12

Bargain Book Copy


Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

You May Also Like

More info...

ISBN: 9781137278708
Publisher: Palgrave Macmillan
Language: English
Page Count: 239
Size: 9.28" l x 6.11" w x 0.69"
Series: N/A