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Social CRM for Dummies


Binding: Softcover
List Price: $24.99
Our Price: $5.39 USD
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Bargain Book Copy

This book will help people to understand that the personal story of an individual is necessary to create a relationship with your company or organization. It will help people maximize social media from an individual standpoint not just the mass marketing speak of fans and followers. Readers will understand how to:
  • Shift perspective and create new marketing communication in the fast and changing digital world
  • Integrate and maximize on when and why to use digital media for customer management and service
  • Use data and information to drive more results
  • Create a set of social Key Performance Indicators (KPI) for every business unit in your company
  • Create smart, applicable, easy-to-digest content that gets results from your online community

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9781118242490
Publisher: Wiley
Language: English
Page Count: 338
Size: 9.26" l x 7.33" w x 0.82"
Series: N/A