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Ice to the Eskimos: How to Market a Product Nobody Wants

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Ice to the Eskimos: How to Market a Product Nobody Wants

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Binding: Hardcover
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Maybe your product is outmoded.Or hasn't been positioned correctly.Or is competing in a crowded market.Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground.It's about taking a product or service and turning it into a winner.If you've got a product that is not the best in its field, then you will love Ice to the Eskimos.Take the principles Jon Spoelstra writes about the run hard with them-you'll be amazed by the results.

NOTE: This title is a Bargain Book Copy, purchased direct from the publisher or distributor as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. In a rare case the actual cover for a book might not match the one in the display picture. For more information please refer to the information page Our Product.

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ISBN: 9780887308512
Publisher: Harper Collins
Language: English
Page Count: 275
Size: 8.60" l x 5.84" w x 1.03"
Series: N/A