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The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success

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The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success


Binding: Hardcover
List Price: $24.95
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Bargain Book Copy

Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business - marketing, customer service, finances, products, people - then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
* Put energy into profitable areas and trim dead weight
* Raise prices by selling value instead of things
* Access new markets by adapting products or services
* Hire the right team players
* Turn customers into brand ambassadors
* Find your own niche and avoid imitating

When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.

NOTE: This title is a Bargain Book Copy, purchased direct from the publisher or distributor as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. In a rare case the actual cover for a book might not match the one in the display picture. For more information please refer to the information page Our Product.

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ISBN: 9780814438800
Publisher: AMACOM
Language: English
Page Count: 256
Size: 9.50" l x 6.50" w x 1.00"
Series: N/A