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The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business

Binding: Softcover
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In the late 1940s and early 1950s, a small group of African-American businessmen changed the face of American business. They were among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, and the payoff was dramatic.

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ISBN: 9780743265720
Publisher: Free Press
Language: English
Page Count: 360
Size: 8.46" l x 5.49" w x 1.12"
Series: N/A