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Whether you are selling a product or an idea, your most valuable tool to achieve success is how you communicate. Communications expert Dianna Booher believe that today's biggest sales challenge is to convey complex ideas with clarity and civility. She provides a nine-point set of laws for success in persuading, building solid relationships, and increasing credibility.
What More Can I Say? identifies common reasons that you may fail to accomplish your communication goals - and how to course correct! Booher also provides illustrations and analyses of messages that succeed in changing how people think and act. You'll learn how each law applies to your own communication goals such as how to get others to accept change, to inspire others to take action, to encourage a family member to put aside a bad habit, to encourage your team to improve performance, or to sell a product or service more successfully.
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