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The Language of Trust: Selling Ideas in a World of Skeptics

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Binding: Hardcover
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Bargain Book Copy


Trust is dead. Now what? If you're trying to sell something - whether it's a product, a service, or an idea - you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9780735204751
Publisher: Prentice Hall Press
Language: English
Page Count: 265
Size: 8.43" l x 5.67" w x 1.26"
Series: N/A