Twitchell, James B.
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James Twitchell, preeminent scholar and author of the classic Adcult USA, deconstructs the ads that have most profoundly influenced our culture and marketplace, ads that have become signposts in our modern canon of consumerism. From Listerine's campaign of terror about halitosis to Nike's command to "Just Do It, " he examines the geniuses behind the ads and how and why they have indelibly entered our popular lexicon.
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