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Advertising For Dummies (2nd Edition)

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Binding: Softcover
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Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums - from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should - and shouldn't - use shortcuts to save costs.

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ISBN: 9780470045831
Publisher: Wiley
Language: English
Page Count: 312
Size: 9.34" l x 7.40" w x 0.83"
Series: N/A