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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

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Binding: Paperback
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This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business.

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

NOTE: This title is a Bargain Book Copy, purchased direct from the publisher or distributor as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. In a rare case the actual cover for a book might not match the one in the display picture. For more information please refer to the information page Our Product.

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ISBN: 9780465078073
Publisher: Basic Books
Language: English
Page Count: 299
Size: 8.25" l x 5.42" w x 0.83"
Series: N/A