Freakonomics revealed much about our society. Now, one of America’s most respected economists reveals how individuals can turn economic reasoning to their advantage in their daily life - at home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactions - from getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for?
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