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Polling Matters

Binding: Hardcover
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A Gallup Organization head presents a case for measuring public opinion in modern society, explaining how polls are conducted while revealing how properly applied poll information can enable leaders to gauge group needs and priorities.

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ISBN: 9780446530644
Publisher: Warner Books
Language: English
Page Count: 302
Size: 9.06" l x 6.06" w x 1.26"
Series: N/A

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