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The Selling of the President

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The Selling of the President shows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television - or us - on his behalf. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control. 253 pages.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9780140112405
Publisher: Penguin Books
Language: English
Page Count: 253
Size: 7.78" l x 5.00" w x 0.74"
Series: N/A

Category Subject
Political Science Government