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The Fall of Advertising & the Rise of PR

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Binding: Softcover
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World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

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ISBN: 9780060081997
Publisher: Harper Collins
Language: English
Page Count: 295
Size: 8.02" l x 5.30" w x 0.84"
Series: N/A