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The Focused Interview

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Binding: Paperback
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Bargain Book Copy


Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field.

NOTE: This title is a Bargain Book Copy, purchased direct from various publishers as excess inventory or a store return. The book is in new condition and will, in most cases, have a small dot or line on the edge of the book. It may also have a price sticker on it from the original store it was returned from. For more information please refer to the information page Our Product.

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ISBN: 9780029209868
Publisher: Free Press
Language: English
Page Count: 200
Size: 8.54" l x 5.49" w x 0.67"
Series: N/A

Category Subject
Business & Economics Marketing