Crossing the Chasm

Moore, Geoffrey A.

(Paperback)

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Hall, Kindra

(Hardcover)

Hooked: How to Build Habit-Forming Products

Eyal, Nir

(Hardcover)

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition, Revised and Updated)

Bly, Robert W.

(Paperback)

The Catalyst: How to Change Anyone's Mind

Berger, Jonah

(Hardcover)

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Coleman, Joey

(Hardcover)

Diffusion of Innovations: Fifth Edition

Rogers, Everett M.

(Paperback)

Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer and Beyond)

Underhill, Paco

(Paperback)

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Adamson, Brent

(Hardcover)

Invisible Influence: The Hidden Forces that Shape Behavior

Berger, Jonah

(Paperback)

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Smit, Barbara

(Softcover)

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Goldstein, Noah J.

(Paperback)

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

Lustig, Robert H.

(Paperback)

The Sell: The Secrets of Selling Anything to Anyone

Eklund, Fredrik

(Paperback)

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Baer, Jay

(Hardcover)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Moore, Geoffrey A.

(Paperback)

The Tanning of America

Stoute, Steve

(Paperback)

Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

Konrath, Jill

(Paperback)

Storynomics: Story-Driven Marketing in the Post-Advertising World

McKee, Robert

(Hardcover)

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

Lustig, Robert H

(Hardcover)

Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated)

Hogshead, Sally

(Hardcover)

Upside: Profiting from the Profound Demographic Shifts Ahead

Gronbach, Kenneth

(Hardcover)

Focus: The Future of Your Company Depends on It (Collins Business Essentials)

Ries, Al

(Softcover)

Seducing Strangers

Weltman, Joshua

(Softcover)

Purple Cow: Transform Your Business by Being Remarkable

Godin, Seth

(Hardcover)

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

Hoffeld, David

(Hardcover)

Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond

Brown, Pauline

(Hardcover)

How to Work a Room

Roane, Susan

(Paperback)

Be a Recruiting Superstar: The Fast Track to Network Marketing Millions

Christensen, Mary

(Paperback)

Let the Story Do the Work: The Art of Storytelling for Business Success

Choy, Esther

(Hardcover)

Kotler on Marketing

Kotler, Philip

(Softcover)

The Referral Engine: Teaching Your Business to Market Itself

Jantsch, John

(Hardcover)

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers

Bliss, Jeanne

(Hardcover)

SNAP Selling

Konrath, Jill

(Paperback)

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

Horn, Sam

(Paperback)

The Age Curve: How to Profit from the Coming Demographic Storm

Gronbach, Kenneth W.

(Paperback)

People Powered: How Communities Can Supercharge Your Business, Brand, and Teams

Bacon, Jono

(Hardcover)

Youtility

Baer, Jay

(Hardcover)

The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last

Peters, Tom

(Paperback)

The Power of Glamour: Longing and the Art of Visual Persuasion

Postrel, Virginia

(Softcover)

I Am My Brand: How to Build Your Brand Without Apology

Springer, Kubi

(Hardcover)

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

Martin, Areva

(Paperback)

The Referral Engine

Jantsch, John

(Paperback)

Small Data: The Tiny Clues That Uncover Huge Trends

Lindstrom, Martin

(Paperback)

The Social CEO: How Social Media Can Make You A Stronger Leader

Corbet, Damian

(Hardcover)

Rules for Revolutionaries

Kawasaki, Guy

(Softcover)

Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges

Sanders, Tim

(Hardcover)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Aaker, David A.

(Paperback)

Customer Centered Selling: Sales Techniques for a New World Economy (2nd Edition)

Jolles, Robert L.

(Softcover)

Microtrends Squared: The New Small Forces Driving Today's Big Disruptions

Penn, Mark

(Paperback)

Captivology: The Science of Capturing People's Attention

Parr, Ben

(Hardcover)

The Market Driven Organization

Day, George S.

(Paperback)

Leading Loyalty: Cracking the Code to Customer Devotion

Moon, Shawn

(Hardcover)

Packaging Your Crafts

Sutanto, Viola E.

(Softcover)

Masters of Disaster

Lehane, Christopher

(Paperback)

Dealing with an Angry Public

Susskind, Lawrence

(Paperback)

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

O'Connell, Patricia

(Hardcover)

The End of Marketing as We Know It (Revised)

Zyman, Sergio

(Softcover)

Hot Prospects

Good, Bill

(Paperback)

Get Rich Click!

Ostrofsky, Marc

(Softcover)

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Colon, Geoffrey

(Hardcover)

Brand Leadership

Aaker, David A.

(Softcover)

Fundamentals of Sales Management for the Newly Appointed Sales Manager

Schwartz, Matthew

(Paperback)

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Butler, David

(Paperback)

Marketing Your Startup:- The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

Covel, Simona

(Paperback)

Key Account Management and Planning

Capon, Noel

(Paperback)

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

Joel, Mitch

(Paperback)

Meatball Sundae

Godin, Seth

(Paperback)

Press Start: Using Gamification to Power-Up Your Marketing

Griffin, Daniel

(Paperback)

Marketing Places

Kotler, Philip

(Paperback)

Co-creating Brands: Brand Management from a Co-Creative Perspective

Ind, Nicholas

(Paperback)

Influence: How Social Media Influencers are Shaping our Digital Future

McCorquodale, Sara

(Hardcover)

Coolfarming: Turn Your Great Idea into the Next Big Thing

Gloor, Peter

(Hardcover)