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Reinventing Capitalism in the Age of Big Data
From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete.In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
The Deals That Made the World: Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business
An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern worldWe tend to think of our world as controlled by forces we basically understand, primarily the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us - from the food we eat to the products we buy to the medications we take - is shaped by private negotiations and business deals few of us know about.The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people.For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from the CEOs of multinational corporations to politicians, economists, and scientists. Drawing on his vast knowledge, Peretti reveals a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech, finance, artificial intelligence, and the other levers of power in a postglobalization environment, Peretti offers a compelling way to understand the last hundred years - and a suggestion of what the next hundred might hold.An essential book for anyone seeking to understand the hidden forces that shape our modern economy, The Deals That Made the World is illuminating and surprising - and an immensely fun read.
The Secret Club That Runs the World
When most people think of the drama of global finance, they think of stocks and bonds, venture capital, high-tech IPOs, and complex mortgage-backed securities. But commodities? Crude oil and soybeans? Copper and wheat? What could be more boring? That’s exactly what the elite commodity traders want you to think. They don’t seek the media spotlight. They don’t want to be as famous as Warren Buffett or Bill Gross. Their astonishing wealth was created in near-total obscurity, either in closely held private companies or deep within large banks and corporations, where commodity profits and losses weren’t broken out. Now Kate Kelly, the bestselling author of Street Fighters, takes us inside this secretive inner circle that controls so many things we all depend on. She gets closer than any previous reporter to understanding these whip-smart, aggressive, and often egomaniacal men who bet millions every day on a blend of facts, analysis, and pure gut instinct.
The Battle for Sky: The Murdochs, Disney, Comcast and the Future of Entertainment
The story of how Rupert Murdoch's Sky became one of Britain's most successful companies and the hottest property in global entertainment.Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires.From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky’s history--nor in its likely future. The organization is now the target of bids from two true titans of the global media industry--Disney and Comcast--who are fighting it out for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government’s scrutiny of the Murdoch family’s influence on UK media, and the scene is set for a major corporate battle.But how will the story play out? Who will win in the battle for shareholder votes? And how will the Murdoch empire fare when the dust finally settles?
Borrowed Time: Two Centuries of Booms, Busts, and Bailouts at Citi
The alarming, untold story of Citigroup - one of the largest financial institutions in the world - from its founding in 1812 to its role in the 2008 financial crisis, and the many near-death experiences in between.During the 2008 financial crisis, we were told that Citi was a victim of events beyond its control - the larger financial panic, unforeseen economic disruptions and a perfect storm of credit expansion and private greed. To save the economy and keep the bank afloat, the government provided huge infusions of cash through multiple bailouts that frustrated and angered the American public.But, as Wall Street Journal writer James Freeman and financial expert Vern McKinley reveal, the 2008 crisis was just one of many disasters Citi has experienced since its founding more than two hundred years ago. In Borrowed Time they reveal Citi’s disturbing history of instability and government support. It’s a story that neither Citi nor Washington wants told.Citi has long been tied to the federal government in a relationship that has benefited both. From its earliest years, its well-connected leadership - most of its initial stockholders had owned stock in the Bank of the United States - took massive risks that led to crisis. But thanks to a rescue by private investors, including John Jacob Astor, the bank survived throughout the nineteenth century.This is just the tip of the iceberg. The scale of the financial panic of 2008 was hardly unprecedented. As Borrowed Time shows, crisis and outright disasters have been surprisingly common during the century of government-protected banking - especially at Citi.
The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible.In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue.Combining a wealth of research and vivid storytelling, O’Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated—the fate of many idealistic capitalists.As a new generation attempts to address social problems through enlightened organizational leadership, O’Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism?
My Father's Business: The Small-Town Values That Built Dollar General into a Billion-Dollar Company
Turner, Cal Jr.
The first-person account of the family that changed the American retail landscape that Dave Ramsey calls a must-read.Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300--at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.Chronicling three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the game-changing dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm--values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and lessons of one of America's most compelling business leaders.
Never Lost Again chronicles the evolution of mapping technology - the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.He takes us back to the beginning to Keyhole - a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
Wild Ride: Inside Uber's Quest for World Domination
Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer.Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger - against the childhood warnings from everyone’s parents. Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries.Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like.Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.
The Bettencourt Affairs
At the time of her death at age ninety-four, in September 2017, Liliane Bettencourt, heiress to the L'Oréal fortune, was the world's richest woman and the fourteenth wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade, when she became embroiled in a scandal that dominated the headlines in France. The Bettencourt Affair, as it came to be called, started as a family drama but quickly became a massive scandal, uncovering L'Oréal's shadowy corporate history and buried World War II secrets. It all began when Liliane met François-Marie Banier, an artist and photographer who was, in his youth, the toast of Paris and a protégé of Salvador Dalí. Over the next two decades, Banier was given hundreds of millions of dollars in gifts, cash, and insurance policies by Liliane. What, exactly, was their relationship? It wasn't clear, least of all to Liliane's daughter and only child, Françoise, who became suspicious of Banier's motives and filed a lawsuit against him. But Banier has a far different story to tell. . . . The Bettencourt Affair is part courtroom drama; part upstairs-downstairs tale; and part character-driven story of a complex, fascinating family and the intruder who nearly tore it apart.
The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controls.Sumner Murray Redstone, who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family.In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. Today the ninety-five-year-old mogul’s life has become a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which include Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits is Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle.Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future.A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.
Winner Takes All: How Casino Mogul Steve Wynn Won-and Lost-the High Stakes Gamble to Own Las Vegas
From Pulitzer Prize-winning journalist and culture critic Christina Binkley comes an updated edition of her New York Times bestselling account of sex, drugs, and the rise of Las Vegas. With a new prologue on the rise and fall of Steve Wynn.The Strip. Home to some of the world's grandest, flashiest, and most lucrative casino resorts, Las Vegas, with its multitude of attractions, draws millions of tourists from around the world every year. But Sin City hasn't always been booming: modern Vegas exists largely thanks to the extraordinary vision, and remarkable hubris, of three competing business moguls: Kirk Kerkorian, Dr. Gary Loveman, and Steve Wynn. And in the wake of #MeToo revelations, not all empires survive.Having had personal access to all three tycoons, Binkley explains how their audacious efforts to reach the top-and to top one another-shaped the city as it stands. She takes us inside their grandest schemes, their riskiest deals, and the personalities that drove them to their greatest successes, and their most painful defeats. In this updated edition, she reveals the inside story of how Steve Wynn, the winner who took all, ultimately lost everything - twice. Sharp, insightful, and revealing, Winner Takes All is the gripping story of how billions of dollars and the unparalleled drive for power turned dreams into larger-than-life reality.
Everywhere we look, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country's cultural touchstones. These pubs without alcohol, as they've been termed, dot street corners and highway rest stops nationwide. They have not only become meeting places for regular Canadians, but also a must-visit for our campaigning politicians. For many Tim's lovers, this chain has established an undying connection to what it means to be Canadian.Double Double is the first book to look at the company from a wide angle, from the life of co-founder, Tim Horton, to the growth of the business under the steady hand of his friend and partner, Ron Joyce, after Horton's death, to the company's merger with the American fast-food chain Wendy's and its eventual repatriation to Canada. A fascinating business story, Double Double also reveals how the franchising operation works, how the company has become an important element of Canadian politics, the American expansion of the chain and why Canadians are so dedicated to its menu.
A behind-the-scenes portrait of the influential news and networking company traces its rise from a failed podcasting business to a multi-billion-dollar giant.
House of Cards: A Tale of Hubris and Wretched Excess on Wall Street
Cohan, William D.
A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis. At the beginning of March 2008, the monetary fabric of Bear Stearns, one of the world's oldest and largest investment banks, began unraveling. After ten days, the bank no longer existed, its assets sold under duress to rival JPMorgan Chase. The effects would be felt nationwide, as the country suddenly found itself in the grip of the worst financial mess since the Great Depression. William Cohan exposes the corporate arrogance, power struggles, and deadly combination of greed and inattention, which led to the collapse of not only Bear Stearns but the very foundations of Wall Street.
Rivethead: Tales From the Assembly Line
A former "shoprat" in a Michigan auto plant offers a gritty account of life in the world of manufacturing, on and off the assembly line.
The Bettencourt Affair: The World's Richest Woman and the Scandal That Rocked Paris
Heiress to the nearly forty-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the fourteenth wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At ninety-four, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.The Bettencourt Affair started as a family drama but quickly became a massive scandal, uncovering L’Oréal’s shadowy corporate history and buried World War II secrets. From the Right Bank mansions to the Left Bank artist havens; and from the Bettencourts’ servant quarters to the office of President Nicolas Sarkozy; all of Paris was shaken by the blockbuster case, the shocking reversals, and the surprising final victim.It all began when Liliane met François-Marie Banier, an artist and photographer who was, in his youth, the toast of Paris and a protégé of Salvador Dalí. Over the next two decades, Banier was given hundreds of millions of dollars in gifts, cash, and insurance policies by Liliane. What, exactly, was their relationship? It wasn’t clear, least of all to Liliane’s daughter and only child, Françoise, who became suspicious of Banier’s motives and filed a lawsuit against him. But Banier has a far different story to tell...The Bettencourt Affair is part courtroom drama; part upstairs-downstairs tale; and part characterdriven story of a complex, fascinating family and the intruder who nearly tore it apart.
Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money
A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter Nathaniel Popper’s brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society’s most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement’s colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin’s elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.
The Hippie Guide to Climbing the Corporate Ladder and Other Mountains
From small-town Kansas boy to adventure-junkie extraordinaire to respected mountaineer, this funky and funny read traces Skip Yowell's (Co-Founder of JanSport) unorthodox journey to the top of the outdoor industry. Full of offbeat details and photos from Skip's adventures around the world, he lets it all hang out as he offers you a rare behind-the-scenes look at the three hippies who built a successful company during the Summer of Love . . . how their good vibrations continue to change an entire industry . . . and why breaking the rules and taking good care of their customers keeps JanSport at the top of their game. No question, Skip's story will take you higher. He'll show you the ropes for whatever mountain you face. Whether he's drinking "Commie beer" in Ohio or slurping yak butter tea in China, this book will get under your skin and into your heart. And who knows, his story might just kick-start your dreams. So go ahead. Get the book (and another for your friend). Find a chair or couch or park or plane. Get comfortable. Be inspired. Then go climb your own mountain. "Skip's account of the founding of JanSport wreaks of honesty, humor, and enough anecdotes to stir a memory in almost anyone who has spent time outside. His tale takes you from a small room above a transmission shop to a global enterprise and packs enough adventures to keep the fire stoked and the beer on ice for hours." ―Larry Burke, Editor-in-Chief, Outside Magazine "This amazing book chronicles the life of Skip Yowell, a man who climbed the corporate ladder not in a suit and tie, but in hiking boots and with a backpack. He did so in style, and had tons of fun doing it. He stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip, who started building backpacks from scratch and created a company that is now a giant in the industry. His honesty and passion for life are his priority, which all of his friends and business associates can attest to. The world would be a better place with more people like Skip Yowell. I am proud to have him as my friend and encourage you to get to know his story! You will be inspired." ―Ed Viesturs, First American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top "I wish this enlightening book had been available 30 years ago. The inspiration I have derived from it now would have been welcomed then. Like a new band without a 'label' (either style or record company), with originality and dedication it shows how JanSport forged their own way and set the high marks for others to strive for. This 'how it was done' book should be read by all aspiring musicians, for the principles of success are universal and are defined within." ―John McEuen, Founding Member of the Nitty Gritty Dirt Band
The HP Way: How Bill Hewlett and I Built Our Company (Collins Business Essentials)
From a one-car-garage company to a multibillion-dollar industry, the rise of Hewlett-Packard is an extraordinary tale of vision, innovation and hard work. Conceived in 1939, Hewlett-Packard earned success not only as a result of its engineering know-how and cutting-edge product ideas, but also because of the unique management style it developed.Decades before today's creative management trends, Hewlett-Packard invented such strategies as 'walk-around management', 'flextime', and 'quality cycles'. Always sensitive to the needs of its customers and responsive to employee input, Hewlett-Packard earned massive steady growth that far outshone its competitors' vacillating fortunes, even with radically different products from those responsible for its initial boom. For entrepreneurs and managers alike, the wisdom found in these pages is invaluable if they want their businesses to gain steady growth and consistent success.
Private Empire: ExxonMobil and American Power
An “extraordinary” and “monumental” exposé of Big Oil from two-time Pulitzer Prize winner Steve Coll (The Washington Post) In this, the first hard-hitting examination of ExxonMobil - the largest and most powerful private corporation in the United States - Steve Coll reveals the true extent of its power. Private Empire pulls back the curtain, tracking the corporation’s recent history and its central role on the world stage, beginning with the Exxon Valdez accident in 1989 and leading to the Deepwater Horizon oil spill in the Gulf of Mexico in 2010. The action spans the globe-featuring kidnapping cases, civil wars, and high-stakes struggles at the Kremlin-and the narrative is driven by larger-than-life characters, including corporate legend Lee “Iron Ass” Raymond, ExxonMobil’s chief executive until 2005. A penetrating, news-breaking study, Private Empire is a defining portrait of Big Oil in American politics and foreign policy.
The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
Driving Honda: Inside the World's Most Innovative Car Company
Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world's largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company's colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda's infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda's management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility--and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.
The Frackers: The Outrageus Inside Story of The New Billionaire Wildcatters
Things looked grim for American energy in 2006, but a handful of wildcatters were determined to tap massive deposits of oil and gas that giants like Exxon and Chevron had ignored. They risked everything on a new process called fracking. Within a few years, they solved America’s dependence on imported energy, triggered a global environmental controversy, and made and lost astonishing fortunes. No one understands the frackers - their ambitions, personalities, and foibles - better than Wall Street Journal reporter Gregory Zuckerman. His exclusive access drives this dramatic narrative, which stretches from North Dakota to Texas to Wall Street.
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