Business & Economics Books
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The Zero Marginal Cost Society
Rifkin, Jeremy
(Softcover)
List Price: $18.00 Sale: $6.33
In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death--the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure--the Internet of things (IoT)--is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy--part capitalist market and part Collaborative Commons--with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
Zero Hour: Turn the Greatest Political and Financial Upheaval in Modern History to Your Advantage
Dent, Harry S. Jr
(Hardcover)
List Price: $28.00 Sale: $11.12
Harry S. Dent Jr., bestselling author of The Demographic Cliff and The Sale of a Lifetime, predicted the populist wave that has driven the Brexit vote, the election of Donald Trump, and other recent shocks around the world. Now he returns with the definitive guide to protect your investments and prosper in the age of the anti-globalist backlash.The turn of the 2020s will mark an extremely rare convergence of low points for multiple political, economic, and demographic cycles. The result will be a major financial crash and global upheaval that will dwarf the Great Recession of the 2000s - and maybe even the Great Depression of the 1930s. We’re facing the onset of what Dent calls "Economic Winter."In Zero Hour, he and Andrew Pancholi (author of The Market Timing Report newsletter) explain all of these cycles, which influence everything from currency valuations to election returns, from economic growth rates in Asia to birthrates in Europe. You’ll learn, for instance:• Why the most-hyped technologies of recent years (self-driving cars, artificial intelligence, virtual reality, blockchain) won’t pay off until the 2030s. • Why China may be the biggest bubble in the global economy (and you’d be a fool to invest there). • Why you should invest in the healthcare and pharmaceutical industries, and pull out of real estate and automotive. • Why putting your faith in gold is a bad idea. Fortunately, Zero Hour includes a range of practical strategies to help you turn the upheaval ahead to your advantage, so your family can be prepared and protected.
Zapp! The Lightning of Empowerment (Revised Edition)
Byham, William C.
(Softcover)
List Price: $12.00 Sale: $4.24
Energize your employees, build up your business, and put your organization on a high-performance track. Zapp! Shows you how to encourage responsibility, acknowledgment, and creativity so that employees feel that they "own" their jobs. With hands-on examples, you will learn the basics that allow you to use this principle in every situation, from large meetings to one-on-one conversations to formal evaluations, and really get results. SC, 212 pages.
Youtility
Baer, Jay
(Hardcover)
List Price: $24.95 Sale: $6.33
The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Yours in Truth
Himmelman, Jeff
(Hardcover)
List Price: $27.00 Sale: $5.85
“I hope we’re as good friends when you finish your book as we are now,” Ben Bradlee, the legendary former executive editor of The Washington Post, told Jeff Himmelman in March 2010. “But I don’t give a [expletive deleted] what you write about me.” So begins Yours in Truth, an intimate portrait of a fixture on the American scene for nearly half a century - a close friend to John F. Kennedy; the center of D.C. social life; and a crusty, charismatic editor whose decisions at the helm of the Post during Watergate changed the course of history. Granted unprecedented access to Bradlee and his colleagues, friends, and private files, Himmelman draws on never-before-seen internal Post memos, correspondence, personal photographs, and private interviews to trace the full arc of Bradlee’s forty-five-year career - from his early days as a press attache in postwar Paris through the Pentagon Papers, Richard Nixon’s resignation, the Janet Cooke fabrication scandal, and beyond. Along the way, Himmelman also unearths a series of surprises - about Watergate, and about Bradlee’s private relationships with Post owner Katharine Graham and President Kennedy and his wife, Jackie. “Don’t feel that you have to protect me,” Bradlee told Himmelman whenever the reporting started to strike close to home. “Follow your nose.” Those instructions, familiar to any Post reporter, have resulted in this thoughtfully constructed and beautifully written account of a magnetic man whose career has come to define the golden age of newspapers in America, when the press battled for its freedom - and won.
Your Water Footprint: The Shocking Facts About How Much Water We Use to Make Everyday Products
Leahy, Stephen
(Softcover)
List Price: $19.95 Sale: $7.47
The average American lifestyle is kept afloat by about 2,000 gallons of H2O a day.The numbers are shocking.Your Water Footprint reveals the true cost of our lifestyle. A "water footprint" is the amount of fresh water used to produce the goods and services we consume, including growing, harvesting, packaging, and shipping. From the foods we eat to the clothes we wear to the books we read and the music we listen to, all of it costs more than what we pay at the check-out. The 125 footprint facts in this book show the true cost of our lifestyle and what it is doing to Earth, including draining it dry.The "Virtual Water Concept" shows the amount of water used in human activities. Presented in clever, understandable graphics, Your Water Footprint raises readers' awareness of how much water is used to make the things we use, consume and grow.
Your Turn: Careers, Kids, and Comebacks - A Working Mother's Guide
Delo, Stacey
(Hardcover)
List Price: $27.99 Sale: $7.47
Your Turn is the career coach that today’s working women need to own their career ambition + motherhood path. There are more than fifteen million employed women with children under the age of eighteen in the United States who find themselves smack in the “Messy Middle,” where job opportunity and family responsibilities collide and decisions shift into high gear. And there are also millions of women on the sidelines, many there due to impossible corporate structures, who are looking to get back in.Your Turn helps you move the career dial to where you need it now. Jennifer Gefsky, cofounder, and Stacey Delo, CEO, of Après—the premier site for women returning to the workforce—offer advice and inspiration to help women make the best possible career decisions for themselves and their families: to get ahead of the questions and tackle them when they arise, from managing guilt and stress after maternity leave to setting expectations in a part-time position to talking with partners and managers about how to make full-time work better for you.And for those who have decided to step away from the corporate world, whether it’s for one year or twenty, Gefsky and Delo show you how to stay current and how to pivot to something more meaningful when your old job doesn’t exist anymore or if you simply want a change. Your Turn provides a clear roadmap for how to navigate key work + life transition points.Your Turn features stories and research from the members of Après as well as insights from hundreds of companies that are making the transition work for their employees. With a unique insight into what kinds of work cultures and structures to look for, Gefsky and Delo also offer companies tangible steps to retain and cultivate female talent. Whether you’re struggling with the big question of whether to stay or quit, or looking to reenter the workforce after time away, this is the insider knowledge you need from people who have already taken the journey, as well as a step-by-step analysis to ensure you are making the right career decision for you.It’s your turn to . . .
Your Successful Real Estate Career (5th Edition)
Edwards, Kenneth W.
(Paperback)
List Price: $18.95 Sale: $6.11
Your Successful Real Estate Career has long been the bible for countless aspiring real estate professionals. The book takes readers through the many opportunities and challenges they’re likely to face, so they know what to expect and how best to succeed. Now updated and expanded, the fifth edition of this indispensable resource offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace.Along with practical tools and enlightening real-world examples, readers will find detailed, down-to-earth advice on topics including:* getting a real estate license* choosing an office* winning clients* avoiding typical career mistakes* dealing with difficult clients* selling to culturally diverse markets* using the latest technology to improve efficiency and make more sales* making long-term career decisions* and much more!Easy to understand, comprehensive, and candid, Your Successful Real Estate Career is the most valuable guide on the market to this rewarding and profitable profession.
Your Own Terms: A Woman's Guide to Taking Charge of Any Negotiation
Davidds, Yasmin
(Paperback)
List Price: $16.95 Sale: $3.39
When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can:* Control how they are perceived * Eliminate self-sabotaging beliefs and behaviors * Discover their personal negotiation style * Envision the ideal outcome and map backwards * Build leverage * Understand an opponent's approach and adjust theirs in response * Deploy persuasion and redirection tactics * And much more Set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms-and open doors they never knew were shut.
Your Message Matters
Milligan, Jonathan
(Paperback)
List Price: $16.99 Sale: $6.11
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters.In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Your Guide to Public Speaking: Build Your Confidence, Find Your Voice, and Inspire Your Audience
Hennessey, Amanda
(Paperback)
List Price: $15.99 Sale: $4.75
Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd - whether it’s a wedding party, an awards ceremony, or even doing a presentation in the office - is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there’s no need to fear public speaking a second longer.This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed - and more! - you’ll find everything you need to become a speech master in no time at all.From preparing for a video conference, rallying for support for a cause that’s important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.
Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals
Hyatt, Michael
(Hardcover)
List Price: $24.99 Sale: $8.83
We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams.In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours- three simple ways to triple the likelihood of achieving their goals- how to quit-proof their goals- what to do when they feel stuck- and much moreAnyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.
You, Inc.: The Art of Selling Yourself
Beckwith, Harry
(Hardcover)
List Price: $23.99 Sale: $6.62
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motivational speaker and former sales executive Christine Clifford Beckwith, to provide tips, anecdotes, and insights based on their 30 years of selling experience. Written in a traditional homespun style, the Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to seal the deal and thrive in business.
You've Got 8 Seconds: Communication Secrets for a Distracted World
Hellman, Paul
(Paperback)
List Price: $17.95 Sale: $6.11
You made a great point - but did anybody hear it? Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising-the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks.
You're Broke Because You Want to Be: How to Stop Getting By and Start Getting Ahead
Winget, Larry
(Paperback)
List Price: $15.00 Sale: $4.75
More than 40 percent of families today are feeling financial pressure: spending more than they earn, and worrying about retiring and being dependent on the government, family, or charity. Larry Winget knows. He grew up poor, then made and lost a fortune when a business in which he’d invested went bankrupt. But he worked his way back from rock bottom to become a multimillionaire. In You’re Broke Because You Want to Be, Winget expands on the ideas that have made his popular television show Big Spender a hit and offers straightforward talk about coming to grips with your finances, such as: Feel bad. Have remorse. You need to feel deep emotion to take action. So start crying and take responsibility. Figure out who you owe and how much you owe. It’ll be a scary number to face, but you need to know where you are and what you have. Are you more interested in looking cool and being cute or providing a financially secure future for your family? How you spend your money will tell you that. With a boot-camp regimen that is steeped in personal accountability, Winget cuts through the double-talk contained in most finance books and presents a simple, guided program that is sure to motivate anyone out of their money problems.
You Need More Money: Wake Up and Solve Your Financial Problems Once And For All
Manero, Matt
(Hardcover)
List Price: $26.00 Sale: $8.40
Whoever you are, whatever your financial situation, I'm here to give you a wake-up call, my friend.Twenty-five years ago, I set off on my own with nothing but a folding table and a phone. For years, real success eluded me. I told people I was doing well when I was often on the edge of being broke. Millions of people face the same plight--including my beloved brother-in-law, who died tragically before he could fix his money problems. That was MY wake-up call. I knew I needed more money, but I didn't know how to get it. I only turned things around by getting honest with myself, taking responsibility for my situation, and figuring out some practical solutions. Now I'm going to show you how to do the same. In polite society, we don't like to talk about money. But it's too important to tiptoe around. In these pages, you and I are going to cut the BS and get real.
You May Also Like: Taste in an Age of Endless Choice
Vanderbilt, Tom
(Paperback)
List Price: $16.95 Sale: $5.17
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
You Deserve the Truth: Change the Stories that Shaped Your World and Build a World-Changing Life
Simon, Erica Williams
(Hardcover)
List Price: $26.00 Sale: $6.53
An award-winning media maker and social critic shares her truth to inspire a generation, teaching how to use the power of story to ask critical questions and build bold, new lives. Behind the social media smiles, many people in their twenties and thirties are living frustrating lives: overwhelmed and exhausted by the gap between their realities and the image they are expected to project to the world. Erica Williams Simon recognized that this generational malaise was a recipe for disaster, one that she was experiencing firsthand.At twenty-seven, she abruptly walked away from a high profile career as a rising political media star. She stepped off the “treadmill to nowhere” to find her own truth, unpacking the advice and cultural norms that had shaped her life as she knew it. Along the way she became “story smart,” was finally able to reject the lies that society had taught her, and rewrote a brand new values-driven narrative that has helped her create a life worth living.You Deserve the Truth is a masterclass in how to challenge the stories surrounding fear, work, money, identity, success, faith, and love that millions have unconsciously adopted. Each chapter includes the heroic and heartbreaking lessons learned from Erica’s journey and during her tenure inside the highest levels of politics, media, and tech.Part memoir, part self-help, You Deserve the Truth provides a blueprint for anyone seeking a new way to live; one that is authentic, empowered, and ultimately world changing.
You Can't Know It All: Leading in the Age of Deep Expertise
Wallace, Wanda T.
(Hardcover)
List Price: $29.99 Sale: $6.11
Today’s organizations are packed full of experts in every area from marketing to risk to sales to IT. Many of these people are also leaders, heading teams or large departments. They are followed because they know more than the rest of their group. They are followed because of their credibility as experts.The toughest transition in business comes when expert leaders are asked to move beyond their expertise and lead a less homogenous group. Suddenly, experts face a new set of problems. They struggle to gain basic competence in dozens of areas without having to become the expert in every aspect. In Wanda Wallace’s experience, this move - from expert leader to a broader kind of authority - requires a new mindset about how to lead.Wallace explains what few people understand - how to add value as a leader when you’re dealing with an ever growing set of responsibilities over which you have little detailed knowledge. The work you do and the way you interact with people must also change. Managing now requires a light touch and a different approach to delegation. Above all, managing is about recognizing that while you may not do all the work of your team, you must enable the team to do the work. In this world, trust becomes essential.In You Can’t Know It All, Wallace presents the coaching model she has developed to address the challenges of this transition. She offers strategies for individuals to navigate their new roles and learn to combine their expertise with their leadership responsibilities. She gives essential advice on the fundamental change in mind-set that this requires.This invaluable handbook offers novice and experienced managers alike insights into their own careers, explains why their star performers may suddenly be floundering, and provides essential tools for guiding development.
You Can't Fire Everyone: And Other Lessons From an Accidental Manager
Gilman, Hark
(Paperback)
List Price: $15.00 Sale: $2.25
When Hank Gilman started his career, he aspired to be a great journalist. But just a few years later, he became an editor and suddenly found himself in charge of a slew of difficult reporters - without a clue how to manage them. Plenty of managers start out this way, never asking, expecting, or training to be responsible for others. These accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Now the deputy managing editor at Fortune, Gilman learned the hard way about what makes a good boss. He shares his insights from the good, bad, ugly, entertaining, and sometimes just plain bizarre stories from more than two decades in the management trenches.
You Can Retire Early!: Everything You Need to Achieve Financial Independence When You Want It
Hayes, Deacon
(Paperback)
List Price: $16.99 Sale: $2.03
The definitive guide to financial independence that offers proven skills and realistic strategies you can use to retire early - and still have time to enjoy your golden years!Retiring early is not limited to lottery winners or the super rich. In fact, with proper planning, we can all retire at a younger age than we ever dreamed - but only if we know how.Personal finance expert Deacon Hayes explains the practical, concrete steps you can take to start your retirement when you’re young enough to thoroughly enjoy it, including:• Developing a personalized retirement plan• Maximizing income• Understanding opportunity cost• Assessing and reducing debt• Selecting the right investment vehicles• Sticking to the plan
You Can Do Anythingz' The Surprising Power of a "Useless" Liberal Arts Education
Anders, George
(Paperback)
List Price: $17.99 Sale: $5.17
In a tech-dominated world, the most needed degrees are the most surprising: the liberal artsDid you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week.The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast.In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.
You Can Do Anything: The Surprising Power of a "Useless" Liberal Arts Education
Anders, George
(Hardcover)
List Price: $27.00 Sale: $7.81
In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts.Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week.The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast.In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.
You Can Be a Stock Market Genius
Greenblatt, Joel
(Paperback)
List Price: $16.00 Sale: $4.97
This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you'll need. All it takes is a little extra time and effort-and you can be a stock market genius.
You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now
Pham, Tiffany
(Hardcover)
List Price: $27.00 Sale: $3.61
Traditionally, the word "mogul" has been attributed to men. But Tiffany Pham has redefined it--now, when you Google the word, the top search result is the company she founded: Mogul. The platform enables millions of women, across 196 countries, to connect, share information, and access knowledge.So how did a young woman--who arrived in the United States without speaking a word of English--turn a dream of connecting women into a fulfilling career and highly profitable company that has changed so many lives?Tiffany chronicles her path to becoming one of the most successful entrepreneurs of her generation, and offers specific, actionable advice that covers everything from overcoming self-doubt, to pursuing side-hustles, to crushing it at life and work by over-delivering, all while remaining your authentic self. You will learn how to negotiate job promotions, secure and balance multiple career roles, hire and manage teams, and become a mogul yourself. The book also features strategies and insights from ten of the most powerful moguls worldwide, including Nina Garcia, Star Jones, and Rebecca Minkoff.You Are A Mogul addresses the new reality that few of us will work for one company for our entire career and that there is no one straightforward formula for a "good life"--personally or professionally. To succeed, we have to be agile, flexible, and strategic. You Are A Mogul is an indispensable road map to the kind of life and career that is demanding and challenging--but also exciting and full of opportunities, if you know where to look.
Yes, And
Leonard, Kelly
(Hardcover)
List Price: $27.99 Sale: $9.51
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role.For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv:
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
(Paperback)
List Price: $16.00 Sale: $6.53
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
The Wrong Kind of Women: Inside Our Revolution to Dismantle the Gods of Hollywood
Jones, Naomi McDougall
(Hardcover)
List Price: $26.95 Sale: $8.40
A brutally honest look at the systemic exclusion of women in film - an industry with massive cultural influence - and how, in response, women are making space in cinema for their voices to be heard.Generation after generation, women have faced the devastating reality that Hollywood is a system built to keep them out. The films created by that system influence everything from our worldviews to our brain chemistry. When women’s voices are excluded from the medium, the impact on society is immense. Actor, screenwriter, and award-winning independent filmmaker Naomi McDougall Jones takes us inside the cutthroat, scandal-laden film industry, where only 5% of top studio films are directed by women and less than 20% of leading characters in mainstream films are female. Jones calls on all of us to act radically to build a different kind of future for cinema - not only for the women being actively hurt inside the industry but for those outside it, whose lives, purchasing decisions, and sense of selves are shaped by the stories told.Informed by the journey of her own career; by interviews with others throughout the film industry; and by cold, hard data, Jones deconstructs the casual, commonplace sexism rampant in Hollywood that has kept women out of key roles for decades. Next, she shows us the growing women-driven revolution in filmmaking - sparked by streaming services, crumbling distribution models, direct-to-audience access via innovative online platforms, and outside advocacy groups - which has enabled women to build careers outside the traditional studio system. Finally, she makes a business case for financing and producing films by female filmmakers.
Writing for a Good Cause
Barbato, Joseph
(Paperback)
List Price: $16.00 Sale: $3.39
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: write the perfect proposal: draft, revise, and polish a request for funds; create case statements and other big money materials; survive last minute proposals and other crises; and much more.
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers
Bliss, Jeanne
(Hardcover)
List Price: $27.00 Sale: $6.53
Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?" “Make Mom Proud” companies give customers the treatment they desire, and employees the ability to deliver it. They turn “gotcha” moments into “we’ve got your back” moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization.
Worry-Free Money: The Guilt-Free Approach to Managing Your Money and Your Life
Simmons, Shannon Lee
(Paperback)
List Price: $17.99 Sale: $5.85
Managing your money can be frustrating and confusing. Life is expensive. Whether you make $30,000 or $130,000 a year, it can feel like you’re constantly broke. Can you afford that new car, that vacation, that night out? You think so, but it feels impossible to know. And rigid budgets that force you to spend your money in unrealistic ways (like $9.50 per week for pants) don’t make things any clearer.But what if there was a new way to manage your money? One that left you certain you had your bases covered - h for your monthly bills and your future retirement - then let you enjoy your money by spending it. (Yes, really.)Enter Shannon Lee Simmons, a fresh voice in the world of personal finance, one who understands the new and very real pressures to survive modern life and keep up in the age of social media. Shannon doesn’t lecture, judge or patronize. The founder of the wildly popular New School of Finance, Shannon recognized that most of her thousands of financial planning clients felt broke, no matter what their income. And feeling broke can be as bad as actually being broke, because it leads to overspending and misery. So she came up with a new plan: Worry-Free Money.Worry-Free Money takes a fresh approach to finances, looking at the root cause of the pressure to spend and showing why traditional budgets don’t work. It is a deeply practical book that will help you break the cycle of guilt, understand why you overspend, banish unhappy spending from your life, learn to recognize your f*ck it moments and find hope - fun - getting your money under control.
The Worldly Philosophers (Newly Revised, 7th Edition)
Heilbroner, Robert L.
(Paperback)
List Price: $18.00 Sale: $7.64
The sixth edition of Robert L. Heilbroner's engaging, scholarly account of the entire range of economic thinking since Adam Smith, completely revised for the 1990s.
A World Without Work: Technology, Automation, and How We Should Respond
Susskind, Daniel
(Hardcover)
List Price: $28.00 Sale: $9.25
From an Oxford economist, a visionary account of how technology will transform the world of work, and what we should do about itFrom mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.Drawing on almost a decade of research in the field, Susskind argues that machines no longer need to think like us in order to outperform us, as was once widely believed. As a result, more and more tasks that used to be far beyond the capability of computers – from diagnosing illnesses to drafting legal contracts, from writing news reports to composing music – are coming within their reach. The threat of technological unemployment is now real.This is not necessarily a bad thing, Susskind emphasizes. Technological progress could bring about unprecedented prosperity, solving one of humanity’s oldest problems: how to make sure that everyone has enough to live on. The challenges will be to distribute this prosperity fairly, to constrain the burgeoning power of Big Tech, and to provide meaning in a world where work is no longer the center of our lives. Perceptive, pragmatic, and ultimately hopeful, A World Without Work shows the way.
A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions
Yunus, Muhammad
(Hardcover)
List Price: $28.00 Sale: $4.24
A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet.Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today's most trenchant social critics. Now he declares it's time to admit that the capitalist engine is broken--that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction. We need a new economic system that unleashes altruism as a creative force just as powerful as self-interest.Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus's vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. They are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the United States; bringing mobility, shelter, and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups.In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. And he invites young people, business and political leaders, and ordinary citizens to join the movement and help create the better world we all dream of.
World Class Manufacturing
Schonberger, Richard J.
(Softcover)
List Price: $18.95 Sale: $5.17
In his best-selling book Japanese Manufacturing Techniques, Richard J. Schonberger revolutionized American manufacturing theory and, more important, practice. In that breakthrough book, he revealed that Japanese manufacturing excellence was not culturally bound. Offering the first demystified explanation of the simple techniques that fueled Japan's industrial success, he demonstrated how the same methods could be put to work as effectively in U.S. plants. Now, in World Class Manufacturing, Schonberger returns to tell the success stories of nearly 100 American corporations -- including Hewlett-Packard, Harley-Davidson, General Motors, Honeywell, and Uniroyal -- that have adopted the famed just-in-time production and "total quality control" strategies. Based on his firsthand experience as a major consultant to American industry, he examines how they did it -- and illustrates how the same concrete, specific steps used by these top companies can be implemented in any factory today. What's more, Schonberger shows that his bold concepts and reforms apply equally to all industries, whether the product is computers, pasta, or trucks, and to all divisions -- from manufacturing and engineering to accounting and marketing.
The World According to Star Wars (Revised and Updated)
Sunstein, Cass R.
(Paperback)
List Price: $15.99 Sale: $6.53
In this fun, erudite, and moving book, Cass R. Sunstein explores the lessons of Star Wars as they relate to childhood, fathers, the Dark Side, rebellion, and redemption, along with constitutional law, economics, and political uprisings. Sunstein tells the story of the films' wildly unanticipated success and what it has to say about why some things succeed while others fail. The World According to Star Wars shines a bright new light on the most beloved story of our time.
Workplace Poker: Are You Playing the Game, or Just Getting Played?
Rust, Dan
(Hardcover)
List Price: $25.99 Sale: $6.33
A career advisor explains why many talented, hard-working people often miss out on their full career potential, revealing the tells, blind spots, secrets, and unspoken rules you need to know in order to play the game to win.While many careers have been impacted by economic downturns, failed projects, downsizing and restructuring, or just bad bosses or bad timing, we all know of colleagues who continue to rise through every tough situation. Most assume that they have an advantage that protects them - degrees from the right schools, great mentors, influential friends and family, or just better luck. But these hyper-successful professionals have faced setbacks, too. Instead of allowing challenges to derail their rise, they’ve learned how to manage them better.In Workplace Poker, Dan Rust gives you the strategies you need to accelerate your career, and prevent setbacks from stalling your progress or spiraling it downward. The trick, he reveals, is to "play the game under the game," to think more deeply and act more strategically. If you are talented, ambitious, and hardworking, but feel your career just isn’t accelerating as rapidly as it should, or as fast as you would like it to, this book is for you. If you have been frustrated to see others (less talented, who don’t work as hard as you do) achieve rapid professional progress while your career stalls out, this book is for you. If you’ve been annoyed by those who are successful primarily because of where they went to school, or family connections, or financial resources, this book is for you.
Working Without a Net
Shechtman, Morris R.
(Paperback)
List Price: $16.95 Sale: $2.88
In response to the fundamental changes sweeping corporate America, Morris Shechtman presents a cutting-edge management philosophy that challenges unrealistic, outdated approaches. Shechtman, a former university professor and psychotherapist, teaches the essential skills for adapting to a rapidly expanding corporate culture - or any organization or situation where structure and vision are needed. No matter what your goals, here are the new rules of business that will help you generate success.
Working with Difficult People (Second Revised Edition)
Hakim, Amy Cooper
(Paperback)
List Price: $16.00 Sale: $4.75
A revised edition of the classic guide on how to best resolve conflict in today's technologically advanced workplace.Your work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable guide details specific techniques for handling all of them, with easy-to-follow scenarios for every situation.Updated and revised to reflect modern issues including technology, generation gaps, and language barriers, this guide describes 10 kinds of culprits, from tyrants and bullies (regular and cyber) to the pushy and presumptuous to connivers and camouflagers; and offers helpful strategies and phrases for diffusing workplace tensions and effectively resolving conflicts.
Working With Difficult People (Revised and Expanded)
Solomon, Muriel
(Paperback)
List Price: $15.95 Sale: $6.70
This hard-hitting desktop book provides all the proven techniques and strategies to create better relationships with the people at work who can make life miserable. Conveniently organized in an A-to-Z format for quick, easy reference, Solomon offers practical ways to turn awkward situations to your advantage. Learn to cope with hostile, presumptuous, manipulative, or critical co-workers, and get cooperation as well as respect from colleagues.
Working Successfully with Screwed-Up People
Brown, Elizabeth B.
(Pocket Books)
List Price: $6.99 Sale: $2.88
Let's face it. Some people just don't listen, don't care, and aren't willing to compromise. And you probably work with some of them. For all those coworkers who drive you crazy, there's a solution. The bestselling author of Living Successfully with Screwed-Up People turns her insightful eye to the workplace, showing you how to get along with and work successfully beside the people who drive you up the wall. Her expert advice will help workers in any profession learn how to be unflappable, imperturbable, and unflustered when dealing with difficult people in the workplace.
Working for You Isn't Working for Me: How to Get Ahead When Your Boss Holds You Back
Crowley, Katherine
(Paperback)
List Price: $16.00 Sale: $4.97
Sooner or later, we all have to work for someone we can't stand - whether it's an inept supervisor, an undermining department head, or an overly demanding client. When that happens, some people quit, some suffer in silence, and others cope by sulking, obsessing, or retaliating. But you can take charge of this crucial workplace relationship. In this book, Katherine Crowley and Kathi Elster, authors of the bestseller Working for You Is Killing Me, offer concrete examples of bad boss scenarios and a proven four-step program for improving each situation.
Work with Me
Annis, Barbara
(Paperback)
List Price: $17.00 Sale: $5.85
Work with Me is the timely collaboration of two of the world’s foremost authorities on gender relations - Barbara Annis and John Gray. Here they team up to resolve the most stressful and confusing challenges facing men and women at work, revealing, for the first time, survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies. Readers will discover the 8 Gender Blind Spots: the false assumptions and opinions men and women have of each other, and in many ways, believe of themselves. Also unveiled are the biology and social influences that compel men and women to think and act as they do, and direct how they communicate, solve problems, make decisions, resolve conflict, lead others, and deal with stress, enabling them to achieve greater success and satisfaction in their professional and personal lives. Work with Me is the definitive work-life relational guide, filled with “ah-ha!” moments and discoveries that will remove the blind spots and enable men and women to work and succeed together.
Work Wife: The Power of Female Friendship to Drive Successful Businesses
Cerulo, Erica
(Hardcover)
List Price: $24.00 Sale: $2.67
Get inspired by the women who discovered that working with your best friend can be the secret to professional success - and maybe even the future of business - from the co-founders of the website Of a Kind.When Erica Cerulo and Claire Mazur met in college in 2002, they bonded instantly. Fast-forward to 2010, when they founded the popular fashion and design website Of a Kind. Now, in their first book, Cerulo and Mazur bring to light the unique power of female friendship to fuel successful businesses. Drawing on their own experiences, as well as the stories of other thriving "work wives," they highlight the ways in which vulnerability, openness, and compassion - qualities central to so many women's relationships - lend themselves to professional accomplishment and innovation.Featuring interviews with work wives such as Amanda Hesser and Merrill Stubbs of the influential food community site Food52, Ann Friedman, Aminatou Sow, and Gina Delvac of the hit podcast Call Your Girlfriend, and Misty May-Treanor and Kerri Walsh Jennings of Olympic volleyball fame, Work Wife addresses a range of topics vital to successful partnerships, such as being co-bosses, tackling disagreements, dealing with money, and accommodating motherhood. Demonstrating how female partnerships in the office are productive, progressive, and empowering, Cerulo and Mazur offer an invaluable roadmap for a feminist reimagining of the workplace.Fun, enlightening, and informative, Work Wife is a celebration of female friendship and collaboration, proving that it's not just feasible but fruitful to mix BFFs with business.
Work Tribes: The Surprising Secret to Breakthrough Performance, Astonishing Results, and Keeping Teams Together
Murphy, Shawn
(Hardcover)
List Price: $24.99 Sale: $7.47
Are you building a typical team… or a high-performance tribe? The motivational power of the desire to belong is the key element for ensuring employee satisfaction and retention, as well as your company’s long-term success.With millions of exhausted employees “living for Friday,” the place we spend most of our time--our workplace--is drudgery. But what happens when leaders revive the workplace by tapping into a hardwired human need? That need, a sense of belonging, can resuscitate employee satisfaction and retention, while also contributing to a company’s long-term success. Employees want more than a job. They want an opportunity to solve essential problems and receive fair pay and benefits. While some companies use slick culture tricks to attract and retain employees, a more meaningful experience can be created by fostering a sense of belonging. How can businesses achieve this? In his new book Work Tribes, Shawn Murphy, CEO of WorqIQ and a sought-after leadership speaker, shows readers how to tap into the motivational pull of belonging. Based on findings from his interviews with leaders and employees at companies such as LinkedIn, The Container Store, Canlis Restaurant, and Barry-Wehmiller, Work Tribes reveals why a human-centered approach is more aligned with the way we work in the twenty-first century. Astonishing outcomes result from making your employees feel welcomed, wanted, and valued--and this book will show you how to transform your team into a unified tribe.
Work Rules! Insights From Inside Google That Will
Bock, Laszlo
(Hardcover)
List Price: $30.00 Sale: $10.19
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work - and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.
Work Optional: Retire Early the Non-Penny-Pinching Way
Hester, Tanja
(Paperback)
List Price: $17.99 Sale: $6.11
A practical action guide for financial independence and early retirement from the popular "Our Next Life" blogger. In today's work culture, we're expected to hustle around the clock. But what if you could escape the traditional path and get on one that doesn't require working full-time until age 65? What if you could wake up every day without an alarm clock and do the things you love most?Tanja Hester and her husband Mark left their crazed careerist lifestyle to live their dream life in Lake Tahoe, retiring early from high-stress careers. Now Tanja will help you map out a customized plan for freedom and make it easy to succeed, whether you're good at math and budgeting-or not! Work Optional is more than just a financial plan: it's a plan for your whole life-designed by you, not by an employer or clients. Tanja walks you through envisioning your dream life, accounting for variables such as health care and children, protecting yourself from recessions and future unknowns, and achieving a purpose-filled early retirement, semi-retirement, or career intermission with completely doable, non-penny-pinching steps.You can live a happier, more meaningful life, free from the daily grind. Regardless of where you are in your career, Work Optional will get you there
The Work of Nations: Preparing Ourselves for 21st Century Capitalism
Reich, Robert B.
(Paperback)
List Price: $14.00 Sale: $5.85
What skills will be the most valuable in the coming century? How can our country ensure that all its citizens have a share in the new global economy? The author of The Next American Frontier addresses these questions in a trail-blazing new book that is certain to guide a generation of policy makers.
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