Business & Economics Books
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The End of Marketing as We Know It (Revised)
Zyman, Sergio
(Softcover)
List Price: $15.95 Our Price: $6.59
Marketing today doesn't work. Or so says Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz - and how to get a jump on the strategies that will work in the twenty-first century.
Martin Zweig's Winning on Wall Street
Zweig, Martin
(Hardcover)
List Price: $29.00 Our Price: $4.99
Renowned financier Martin Zweig guides readers to smart investing in the 1990s stock market with proven strategies on how to make informed buy and sell decisions, pick winners, spot major bull and bear trends early, and more.
The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters
Zuckerman, Gregory
(Hardcover)
List Price: $29.95 Our Price: $9.19
The riveting, untold story of the men who are transforming global energy   In five years, the United States has seen a historic burst of oil and natural gas production, easing our insatiable hunger for energy. A new drilling process called fracking has made us the world’s fastest growing energy power, on track to pass Saudi Arabia by 2020. But despite headlines and controversy, no previous book has shown how the revolution really happened.   The Frackers tells the dramatic tale of how a group of ambitious and headstrong wildcatters ignored the ridicule of experts and derision of colleagues to pursue massive, long-overlooked deposits. Against all odds, they changed the world—and made astonishing fortunes in the process.   Zuckerman’s exclusive access enabled him to get close to men like George Mitchell, who developed a new way to drill for gas in shale rock; Harold Hamm, who discovered so much oil he’s now worth more than the estate of Steve Jobs; and Aubrey McClendon, who lost more than $2 billion on a misguided gambit. Zuckerman shows how the frackers are now using their wealth to shake up Hollywood, education, politics, sports, and other fields, much like the Rockefellers and Gettys before them.   He also explores the debate over the environmental risks of fracking, and whether those risks are worth it for the United States to achieve energy independence and for the rest of the world to follow. .
The Frackers: The Outrageus Inside Story of The New Billionaire Wildcatters
Zuckerman, Gregory
(Paperback)
List Price: $18.00 Our Price: $6.09
Things looked grim for American energy in 2006, but a handful of wildcatters were determined to tap massive deposits of oil and gas that giants like Exxon and Chevron had ignored. They risked everything on a new process called fracking. Within a few years, they solved America’s dependence on imported energy, triggered a global environmental controversy, and made and lost astonishing fortunes. No one understands the frackers - their ambitions, personalities, and foibles - better than Wall Street Journal reporter Gregory Zuckerman. His exclusive access drives this dramatic narrative, which stretches from North Dakota to Texas to Wall Street.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Hardcover)
List Price: $26.99 Sale: $3.39
In this motivational handbook - both a business how-to and self-help guide - the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided.Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything - maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet - "The Entrepreneur’s Dilemma" - that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives - by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance - as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Paperback)
List Price: $17.99 Our Price: $6.59
In this motivational handbook - both a business how-to and self-help guide - the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided.Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything - maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet - "The Entrepreneur’s Dilemma" - that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives - by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance - as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Paperback)
List Price: $16.99 Our Price: $7.69
Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Over the Top: Moving from Survival to Stability, from Stability to Success, from Success to Significance
Ziglar, Zig
(Paperback)
List Price: $14.99 Our Price: $7.45
As Ziglar delves into the hows and whys of living life with values, character, honesty, integrity, and sensitivity, you will learn to be more at peace with yourself and accomplish more with your skills and abilities. Over the Top offers relentlessly on-target advice for maximum success and happiness.
Secrets of Closing the Sale (Revised and Updated)
Ziglar, Zig
(Hardcover)
List Price: $26.99 Our Price: $8.79
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.
The Secrets of Closing the Sale
Ziglar, Zig
(Compact Disc)
List Price: $29.95 Our Price: $11.99
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day. He provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America's selling sensation can work for you.
Top Performance: How to Develop Excellence in Yourself and Others
Ziglar, Zig
(Hardcover)
List Price: $22.99 Our Price: $9.19
Did you realize that 85 percent of the reason people obtain job security, achievement, and promotion is due to their attitude?In Top Performance, Zig Ziglar tells you how to get the most out of yourself and others by developing your people-management skills. He reveals the qualities of good leadership and shares tried-and-true principles for establishing an effective team. Rich with amusing anecdotes and vivid illustrations, Top Performance provides specialized instruction for improving your relationships with superiors, coworkers, and employees.No matter what your profession is, Top Performance will help you become your best, motivate others to excel, and boost the quality of your organization.
Choose to Win: Transform Your Life, One Simple Choice at a Time
Ziglar, Tom
(Hardcover)
List Price: $24.99 Our Price: $9.19
The secret to winning at life is one good choice at a time.Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life.Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success - and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so.
Personality Power: Discover Your Unique Profile - and Unlock Your Potential for Breakthrough Success
Zichy, Shoya
(Paperback)
List Price: $16.95 Our Price: $6.09
A recent Conference Board survey found that a staggering 53 percent of workers are unhappy in their jobs. Personality Power reveals a better way to find professional satisfaction and experience breakthrough success than searching for a new position or, worse, jumping ship and landing in the growing pool of unemployment. Through helpful charts, relevant exercises, and inspiring success stories, you’ll learn how to leverage your natural talents and attain the professional fulfillment and recognition you deserve.Shoya Zichy’s Color Q model is a highly accurate professional assessment used by over fifty thousand professionals worldwide that partners an extensive understanding of and involvement with the Myers-Briggs Type Indicator with David Keirsey’s Four Temperaments model. After completing the simple ten-minute assessment, you’ll have the opportunity to read an in-depth chapter on your personality type, which will help you better understand your unique professional strengths and how to make the most of them. You’ll also gain helpful insights on how to identify career blind spots, ideal and least-preferred work environments, how to communicate with and coach others, and how to create a career road map toward achieving your professional goals.
Am I Being Too Subtle? Straight Talk From a Business Rebel
Zell, Sam
(Hardcover)
List Price: $28.00 Our Price: $10.89
The traits that make Sam Zell one of the world’s most successful entrepreneurs also make him one of the most surprising, enigmatic, and entertaining mavericks in American business. Self-made billionaire Sam Zell consistently sees what others don’t. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere - from an arcane piece of legislation to a desert meeting in Abu Dhabi. “If everyone is going left, look right,” Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II. Talk to any two people and you might get wild swings in their descriptions of Zell. A media firestorm ensued when the Tribune Company went into bankruptcy a year after he agreed to steward the enterprise. At the same time, his razor-sharp instincts are legendary on Wall Street, and he has sponsored over a dozen IPOs. He’s known as the Grave Dancer for his strategy of targeting troubled assets, yet he’s created thousands of jobs. Within his own organization, he has an inordinate number of employees at every level who are fiercely loyal and have worked for him for decades. Zell’s got a big personality; he is often contrarian, blunt, and irreverent, and always curious and hardworking. This is the guy who started wearing jeans to work in the 1960s, when offices were a sea of gray suits. He’s the guy who told The Wall Street Journal in 1985, “If it ain’t fun, we don’t do it.” He rides motorcycles with his friends, the Zell’s Angels, around the world and he keeps ducks on the deck outside his office. As he writes: “I simply don’t buy into many of the made-up rules of social convention. The bottom line is: If you’re really good at what you do, you have the freedom to be who you really are.”Am I Being Too Subtle? - a reference to Zell’s favorite way to underscore a point - takes readers on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didn’t, and most important, what he learned in the process. This is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors.
Lincoln's Boys: John Hay, John Nicolay, and the War for Lincoln?s Image
Zeitz, Joshua
(Paperback)
List Price: $17.00 Our Price: $3.15
An intimate look into Lincoln’s White House and the aftermath of his death, via the lives of his two closest aides In this timely look into Abraham Lincoln’s White House, and the aftermath of his death, noted historian and political advisor Joshua Zeitz presents a fresh perspective on the sixteenth U.S. president - as seen through the eyes of Lincoln’s two closest aides and confidants, John Hay and John Nicolay. Lincoln’s official secretaries, Hay and Nicolay enjoyed more access, witnessed more history, and knew Lincoln better than anyone outside of the president’s immediate family. They were the gatekeepers of Lincoln’s legacy. Drawing on letters, diaries, and memoirs, Lincoln’s Boys is part political drama and part coming-of-age tale - a fascinating story of friendship, politics, war, and the contest over history and remembrance.
ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy, and Sustainable World
Zaroff, Marci
(Softcover)
List Price: $17.00 Our Price: $3.99
ECOrenaissance provides inspiring tips and tricks for how to live and shop in harmony with nature without sacrificing style or luxury, and how best to benefit from the current renaissance—a global rebirth of sustainable economics, progressive ethics, and green culture—through the wisdom of eco-entrepreneurs, green fashion designers, organic food purveyors, and innovative leaders of this new movement.
A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions
Yunus, Muhammad
(Hardcover)
List Price: $28.00 Our Price: $4.99
A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet.Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today's most trenchant social critics. Now he declares it's time to admit that the capitalist engine is broken--that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction. We need a new economic system that unleashes altruism as a creative force just as powerful as self-interest.Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus's vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. They are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the United States; bringing mobility, shelter, and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups.In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. And he invites young people, business and political leaders, and ordinary citizens to join the movement and help create the better world we all dream of.
What Would the Great Economists Do?: How Twelve Brilliant Minds Would Solve Today's Biggest Problems
Yueh, Linda
(Paperback)
List Price: $20.00 Our Price: $7.69
A timely exploration of the life and work of world-changing thinkers - from Adam Smith to John Maynard Keynes - and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems – but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?
What Would the Great Economists Do?: How Twelve Brilliant Minds Would Solve Today's Biggest Problems
Yueh, Linda
(Hardcover)
List Price: $28.00 Our Price: $8.79
A timely exploration of the life and work of world-changing thinkers - from Adam Smith to John Maynard Keynes - and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems – but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?
Leap: How to Thrive in a World Where Everything Can Be Copied
Yu, Howard
(Hardcover)
List Price: $28.00 Our Price: $6.35
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Stick with It: A Scientifically Proven Process for Changing Your Life - for Good
Young, Sean D.
(Paperback)
List Price: $16.99 Our Price: $5.59
Whether it’s absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they’d like to change. But wanting to change and actually doing it - and sticking with it - are two very different things.Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them. Stick with It is his fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives.As Dr. Young explains, you don’t change behavior by changing the person, you do it by changing the process. Drawing on his own scientific research and that of other leading experts in the field, he explains why change can be difficult and identifies the crucial forces that combine to make transformation permanent, from the right way to create new habits to how to harness emotional meaning to motivate change. He also helps us understand how the mind often interferes with creating lasting change and how we can outsmart it, including using "neurohacks" to shortcut the brain’s counterproductive instincts. In addition he provides a powerful corrective to the decades old science of habits, offering a next generation discussion of how habits can change behavior with the right approach.Packed with pragmatic exercises and stories of real people who have used them successfully, Stick with It shows that it is possible to control spending, stick to a diet, become more social, exercise regularly, stop compulsively checking e-mail, and overcome problem behaviors - forever.
Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
Young, Scott
(Hardcover)
List Price: $28.99 Our Price: $10.39
Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and execute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Be an InventHer: An Everywoman's Guide to Creating the Next Big Thing
Yoo, Mina
(Paperback)
List Price: $19.95 Our Price: $7.69
Be an InventHER is a complete guide to inventing, geared toward any woman who wants to bring her invention, innovation, or creation from idea to the marketplace.Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication.
Power Up: How Smart Women Win in the New Economy
Yesil, Magdalena
(Hardcover)
List Price: $27.00 Sale: $4.21
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA.Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as:• Owning career choices while managing risk• Getting credit for your work• Managing sexual dynamics • Recruiting allies in the movement toward a supportive workplace for everyonePragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley--and beyond.
The Quest: Energy, Security, and the Remaking of the Modern World (Revised and Updated)
Yergin, Daniel
(Paperback)
List Price: $21.00 Our Price: $8.79
A master storyteller as well as a leading energy expert, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. In The Quest, Yergin shows us how energy is an engine of global political and economic change and conflict, in a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. The Quest tells the inside stories, tackles the tough questions, and reveals surprising insights about coal, electricity, and natural gas. He explains how climate change became a great issue and leads readers through the rebirth of renewable energies, energy independence, and the return of the electric car. Epic in scope and never more timely, The Quest vividly reveals the decisions, technologies, and individuals that are shaping our future.
Job Interview: How to Turn Job Interviews Into Job Offers (Knock 'em Dead)
Yate, Martin
(Paperback)
List Price: $14.95 Our Price: $6.09
Land the job you want!The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd.Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building.With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!
Knock 'em Dead Cover Letters: Cover Letters and Strategies to Get the Job You Want
Yate, Martin
(Softcover)
List Price: $15.99 Our Price: $5.59
In the newest edition of his classic cover letter guide, job search expert Martin Yate shows you how to dramatically increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. In this completely updated guide, you'll find numerous sample cover letters, along with Yate's tried and proven methods to:• Determine relevant keywords to get attention - and use them effectively• Clearly display your personal brand and the transferable skills you bring to the job• Find the right contact information that gets your material in front of decision-making managers and recruiters Use social media sites such as LinkedIn to create an effective online profile and build professional and personal networksWith Martin Yate's expert advice, you'll create unique and compelling cover letters that will grab employers' attention and get you in the door!
Knock 'em Dead Hiring the Best: Proven Tactics for Successful Employee Selection (6th Edition)
Yate, Martin
(Paperback)
List Price: $14.99 Our Price: $5.59
You cannot manage productively without first hiring effectively, yet all too often this most important of all management skills is overlooked--as if on promotion into management, a manager becomes mysteriously endowed with all the critical skills of intelligent employee selection. The odds are that no one ever taught you how to hire effectively and manage productively--until now.Martin Yate, CPC, New York Times bestselling author of the Knock 'em Dead career management books, brings his inimitable practical insights to bear on effective employee selection and productive management in this latest edition of Knock 'em Dead: Hiring the Best. With every page completely rewritten to meet the demands of the Internet age, Hiring the Best gives you intelligent strategies coupled with the practical tactics that can deliver successful hires every time. Among the new features of this entirely new edition are:• How to organize and manage effective selection programs.• How to execute time management sensitive interviews.• Learn practical interview tricks that improve your overall communication skills.• Access more than 500 new interview questions that lead to smart hires.• How to make the right hiring decisions and get new hires off to a fast start.• How to re-engineer selection tactics for productive day-to-day management.With Knock 'em Dead: Hiring the Best, you will not only find the best candidates, you can ensure they succeed once they're on your payroll.
Knock 'em Dead Resumes: A Killer Resume Gets MORE Job Interviews! (12th Edition)
Yate, Martin
(Softcover)
List Price: $15.99 Our Price: $6.35
Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to write a dynamic, effective resume that:• Stands out in a resume database• Builds a strong personal brand employers will want on their team• Passes recruiters' six-second scan test• Speaks to exactly what employers are looking forThe new edition of this classic guide includes dozens of sample resumes as well as cutting-edge advice on resume-writing tactics. With Knock'em Dead Resumes, 12th Edition, you'll grab employers' attention - and score the job you want.
Knock 'em Dead Secrets & Strategies for First-Time Job Seekers
Yate, Martin
(Paperback)
List Price: $15.95 Our Price: $4.99
It's tough landing your first job out of school and starting that climb up the ladder of success in such an uncertain world. In Knock 'em Dead: Secrets & Strategies, you will learn how to get what you want out of life:• Make sense of the world of work.• Develop a life plan that puts you in control.• Complete your job search in record time.• Start on the right foot and win promotions.• Never be unemployed--always have income.• Gain access to the corporate inner circle.• Weave your dreams into long-term success.You can score the job you want and learn to survive and prosper over the long haul of your career, no matter what's happening with the economy. Knock 'em Dead: Secrets & Strategies is a blueprint for acing the rules of success and then living life on your terms!
Knock 'em Dead Social Networking: For Job Search and Professional Success
Yate, Martin
(Paperback)
List Price: $15.99 Our Price: $5.59
New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven social networking strategies to build your brand and market your skills across an ever-growing network. Today, most employers use popular social media platforms like LinkedIn, Google+, Facebook, and Twitter for recruitment. With millions of professionals also social networking, it's essential to create a brand that stands out.With Knock 'em Dead Social Networking, you can learn how to integrate social networking into every aspect of your job search. You'll learn how to create compelling social media profiles that dramatically increase your visibility, how to build professionally relevant networks, and how to reach out directly to the hiring managers who can most influence your career. You'll develop networks that help you navigate a long work life, and gain greater control over your professional destiny.
The Ultimate Job Search Guide (Knock 'em Dead)
Yate, Martin
(Softcover)
List Price: $17.99 Our Price: $2.39
Completely updated with new material, this bestselling job search guide can help you keep up with changes in the job market - from updating the language of your resume to using social media networking to make professional connections that are essential in finding new employment opportunities.For more than thirty years, Martin Yate’s Knock ’em Dead series has helped millions of people succeed in their job search and has continued to be one of the most powerful in the field, constantly meeting the challenges of the modern marketplace.In Knock ’em Dead, you’ll learn to create a resume that works, build strong profession-relevant networks, and develop street-smart strategies for getting more interviews and learning how to turn those job interviews into job offers. More than a job-search guide, you’ll have a blueprint for becoming more successful, while gaining the ability to control your professional destiny and your economic security.This unique book gives you a practical, thoughtful, and carefully integrated new approach to successful career management in an age of uncertainty. Rather than a series of canned answers, this book is your gold standard for job change, professional growth, and a successful and fulfilling life.
Little Brand Book: Find Your Inner Influenceher to Work It, Own It, Bring It
Yap, Kalika
(Hardcover)
List Price: $29.99 Our Price: $11.99
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships.Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own.Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Smart People Should Build Things.
Yang, Andrew
(Hardcover)
List Price: $26.99 Our Price: $6.09
We've got a problem--our most talented and educated young people aren't building things. They're not starting or joining innovative companies that are addressing crises in education, energy, or transportation. Meanwhile, in recovering cities such as Detroit, New Orleans, and Baltimore, promising startups and growth companies representing the next generation of job creation are desperate to attract the talent they need to expand and thrive. Imagine if the same people who are currently heading to Wall Street were instead joining startups and early-stage companies throughout the United States. How long would it take before they positively impacted job creation and economic competitiveness? Knowing firsthand why the current vision of education and career paths isn't functioning properly, Andrew Yang has set out to fix this problem. As the founder and CEO of Venture for America, he places top college graduates in startups for two years in emerging U.S. cities to generate job growth and train a new generation of entrepreneurs. In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur has woven together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States, and explaining why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers that will make entrepreneurship more realistic and attainable. The country needs teams of committed builders to create value and restore the culture, and Smart People Should Build Things is about how we can get there.
Shrewd Samaritan: Faith, Economics, and the Road to Loving Our Global Neighbor
Wydick, Bruce
(Hardcover)
List Price: $26.99 Our Price: $10.89
Love with your heart. And your head.You want to help those experiencing poverty, disease, and violence, but you don't always know where to start. You feel a mixture of helplessness and guilt as you consider how to share your resources with others in need. When you volunteer in your community, contribute to a nonprofit organization, or go on a humanitarian mission overseas, you feel good about what you're doing - but you still wonder if it makes a difference.Sound familiar?As a fellow pilgrim, Bruce Wydick understands the complex emotions behind your desire to make a positive difference in this world. As an economist, Wydick can give you the tools to feel confident and effective when you act on those desires and choose to love your neighbor both at home and on the other side of the world.Are you ready?
The Leader's Companion: Insights on Leadership Through the Ages
Wren, J. Thomas
(Paperback)
List Price: $17.95 Our Price: $8.79
This book serves as a guided introduction to the rich and diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Tolstoy, Ghandi, and W.E.B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns, John Kotter, and Warren Bennis join such leading practitioners as Max De Pree and Roger B. Smith in discussing contemporary issues in leadership theory and practice.
The Network: The Battle for the Airwaves and the Birth of the Communications Age
Woolley, Scott
(Paperback)
List Price: $15.99 Our Price: $6.09
In The Network, investigative journalist Scott Woolley recounts one of the greatest business heists in American history - the massive rip-off of the airwaves - as it played out in a compelling drama between the technology's inventor, Edwin Armstrong; its primary purveyor, David Sarnoff, the head of RCA and NBC; and corrupt government regulators across the country.
Creating Room to Read
Wood, John
(Paperback)
List Price: $17.00 Our Price: $4.99
The inspirational story of a former Microsoft executive's quest to build libraries around the world and share the love of books What's happened since John Wood left Microsoft to change the world? Just ask six million kids in the poorest regions of Asia and Africa. In 1999, at the age of thirty-five, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as "the Andrew Carnegie of the developing world," he strived to bring the lessons of the corporate world to the nonprofit sector--and succeeded spectacularly. In his acclaimed first book, Leaving Microsoft to Change the World, Wood explained his vision and the story of his start-up. Now, he tackles the organization's next steps and its latest challenges--from managing expansion to raising money in a collapsing economy to publishing books for children who literally have no books in their native language. At its heart, Creating Room to Read shares moving stories of the people Room to Read works to help: impoverished children whose schools and villages have been swept away by war or natural disaster and girls whose educations would otherwise be ignored. People at the highest levels of finance, government, and philanthropy will embrace the opportunity to learn Wood's inspiring business model and blueprint for doing good. And general readers will love Creating Room to Read for its spellbinding story of one man's mission to put books within every child's reach.
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
Womack, James P.
(Paperback)
List Price: $17.00 Our Price: $8.49
As consumers, we have a greater selection of higher quality goods & services to choose from, yet our experience of obtaining & using these items is more frustrating than ever. At the same time, companies find themselves with declining customer loyalty & greater challenges in fulfilling orders. This text offers solutions to these problems.
The Machine That Changed the World: The Story of Lean Production--Toyota's Secret Weapon in the Global Car Wars That Is Revolutionizing World Industr
Womack, James P.
(Paperback)
List Price: $17.00 Our Price: $7.89
When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global enterprise of the past fifty years. This management classic was the first book to reveal Toyota's lean production system that is the basis for its enduring success. Now reissued with a new Foreword and Afterword, Machine contrasts two fundamentally different business systems - lean versus mass, two very different ways of thinking about how humans work together to create value. Based on the largest and most thorough study ever undertaken of any industry - MIT's five-year, fourteen-country International Motor Vehicle Program - this book describes the entire managerial system of lean production.
Effective Leadership for Nonprofit Organizations: How Executive Directors and Boards Work Together
Wolf, Thomas
(Paperback)
List Price: $16.95 Our Price: $6.09
Managing a nonprofit organization has many challenges. One key to success is building a strong relationship between the executive director and the board of trustees. This book is a treasure trove of information for navigating the personal, political, and legal minefields that cause so many nonprofits to fail. Dozens of case studies illuminate the key issues that often impede the progress of nonprofit organizations. Each chapter also contains a set of questions that enable leaders to reflect on the health of their own organization and also evaluate other nonprofits, as well as to create sustainable, effective business practices and productive working relationships. Topics discussed here include:• Communication between managerial parties • Sharing powers and responsibilities • Fund-raising • Financial oversight and boundaries • Planning programs • Hiring and firing • Developing partnerships •Assessing business practices• Building productive working relationships• And much moreWhether you are an executive director, a board member, or someone contemplating either important role, Effective Leadership in Nonprofit Organizations is an excellent resource for understanding the dynamics of nonprofits and creating a strong organization.
Managing a Nonprofit Organization
Wolf, Thomas
(Paperback)
List Price: $18.00 Our Price: $8.05
Managing a Nonprofit Organization has been an essential resource for nonprofit administrators, managers, and business professors since 1984. It is a classic in its field. But much has changed since it was last updated in 1999, as the United States reels from political, economic, and demographic shifts, all of which impact nonprofit organizations every day. In the current economy, nonprofits are trying to make ends meet. They are responding to technological innovation in the age of social media and viral marketing. Nonprofit administrators, trustees, and volunteers need Thomas Wolf’s solid advice now more than ever. So do the many college and university students preparing for work in the nonprofit arena. Dr. Wolf’s update of Managing a Nonprofit Organization includes material that tackles the demands and challenges faced by nonprofit managers as a result of the legislative and policy changes enacted after 9/11 and in the wake of the economic collapse of 2008. Highlighting the generational issues facing many nonprofits, as current management ages and a younger generation prepares to take the reins, Dr. Wolf suggests ways for organizations to best manage these transitions and adapt to a rapidly changing world. In easy-to-understand language and with study questions at the end of each chapter, Dr. Wolf explains how to cope with all the changes, giving you everything you need to know to be a highly successful nonprofit leader.
The Shifts and the Shocks: What We've Learned--and Have Still to Learn--From the Financial Crisis
Wolf, Martin
(Paperback)
List Price: $18.00 Our Price: $3.99
There have been many books that have sought to explain the causes and courses of the financial and economic crisis that began in 2007. The Shifts and the Shocks is not another detailed history of the crisis but is the most persuasive and complete account yet published of what the crisis should teach us about modern economies and economics. Written with all the intellectual command and trenchant judgment that have made Martin Wolf one of the world’s most influential economic commentators, The Shifts and the Shocks matches impressive analysis with no-holds-barred criticism and persuasive prescription for a more stable future. It is a book no one with an interest in global affairs will want to neglect.
The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
Witzel, Morgen
(Hardcover)
List Price: $35.00 Our Price: $10.65
Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake – something that is nice to do but never really essential. But by turning this view around – and making ethical behaviour a primary focus – Witzel shows how businesses can create and maintain long-term competitive advantage.Trust and respect among key stakeholder groups, particularly employees and customers, cannot be overstated in their importance to an organization's success: trust engenders loyalty and good reputation, which in turn builds brand value. However, while ethical behaviour is key to trust-building, in order for an organization to see lasting, positive outcomes it needs to go deeper than something managers do out of a sense of moral duty.The Ethical Leader shows why ethical practice has to be the platform on which a strong and enduring business can be built, and leaders and managers need to provide the necessary tools and insights to enable this to happen. Witzel offers a practical introduction to some of the key concepts in ethics, including how to deal with ethical paradoxes and making ethical decisions. The book explores the specifics of what makes an ethical leader, and how leaders can communicate values and standards across an organization in order to engage the trust of employees, consumers, shareholders and the wider community.
Rookie Smarts
Wiseman, Liz
(Hardcover)
List Price: $28.99 Our Price: $7.45
Is it possible to be at your best even when you are underqualified or doing something for the first time? Is it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challenges? With the right mindset--with Rookie Smarts--you can. In a rapidly changing world, experience can be a curse. Careers stall, innovation stops, and strategies grow stale. Being new, naive, and even clueless can be an asset. For today's knowledge workers, constant learning is more valuable than mastery. In this essential guide, leadership expert Liz Wiseman explains how to reclaim and cultivate the curious, flexible, youthful mindset called Rookie Smarts. Wiseman reveals the different modes of the rookie mindset that lead to success: Backpacker: Unencumbered, rookies are more open to new possibilities, ready to explore new terrain, and don't get stuck in yesterday's best practices. Hunter-Gatherer: Rookies seek out experts and return with ideas and resources to address the challenges they face. Firewalker: Lacking situational confidence, rookies take small, calculated steps, moving fast and seeking feedback to stay on track. Pioneer: Keeping things simple and focusing on meeting core needs, rookies improvise and work tirelessly while pushing boundaries. Rookie Smarts addresses the questions every experienced professional faces: Will my knowledge and skills become obsolete and irrelevant? Will a young, inexperienced newcomer upend my company or me? How can I keep up? The answer is to stay fresh, keep learning, and know when to think like a rookie.
It's Called Work for a Reason!
Winget, Larry
(Paperback)
List Price: $16.00 Our Price: $6.89
New York Times and Wall Street Journal bestselling author Larry Winget reveals the only thing you need to know to succeed in business: Your success is your own damn fault! Are you frustrated by your lack of results at work? Have you hit a wall? Are you uninspired, stuck in a rut, feeling under-appreciated? Well, good news: Your success is not up to your boss, your manager, your employees, or the economy. It's up to YOU. Studies say that we actually work only half the time we are on the job. So think about it-- when you say "Bye, honey, I'm going to work!"-- what is it you're really heading off to do? And how is it contributing to your overall success? Business is never bad, people are just bad at being in business. If that makes you mad, this book is for you. It's time for a swift kick in the pants from The Pitbull of Personal Development®, Larry Winget. Stop making excuses for your lack of success and stop acting like someone owes you a living! Remember the work ethic of your parents and grandparents and make yourself worth more than you cost. That's the way to get ahead, and there's no big secret that will get you there quicker. Larry is here to ruffle your feathers and show you how to take responsibility for your results. Whether you punch a clock, own your own business, or manage other people, Larry's advice will work for you. Find out why: * Success is simple * Teamwork doesn't work * Our co-workers are really only "co-goers" * Results are everything * You don't have to love your job (but it helps!)
You're Broke Because You Want to Be: How to Stop Getting By and Start Getting Ahead
Winget, Larry
(Paperback)
List Price: $15.00 Our Price: $5.59
More than 40 percent of families today are feeling financial pressure: spending more than they earn, and worrying about retiring and being dependent on the government, family, or charity. Larry Winget knows. He grew up poor, then made and lost a fortune when a business in which he’d invested went bankrupt. But he worked his way back from rock bottom to become a multimillionaire. In You’re Broke Because You Want to Be, Winget expands on the ideas that have made his popular television show Big Spender a hit and offers straightforward talk about coming to grips with your finances, such as: Feel bad. Have remorse. You need to feel deep emotion to take action. So start crying and take responsibility. Figure out who you owe and how much you owe. It’ll be a scary number to face, but you need to know where you are and what you have. Are you more interested in looking cool and being cute or providing a financially secure future for your family? How you spend your money will tell you that. With a boot-camp regimen that is steeped in personal accountability, Winget cuts through the double-talk contained in most finance books and presents a simple, guided program that is sure to motivate anyone out of their money problems.
Jeffrey Sachs: The Strange Case of Dr. Shock and Mr. Aid (Counterblasts)
Wilson, Japhy
(Paperback)
List Price: $16.95 Our Price: $5.59
An investigation of Sachs’s schizophrenic career, and the worldwide havoc he has caused.Jeffrey Sachs is a man with many faces. A celebrated economist and special advisor to UN Secretary-General Ban Ki-moon, he is also no stranger to the world of celebrity, accompanying Bono, Madonna and Angelina Jolie on high-profile trips to Africa. Once notorious as the progenitor of a brutal form of free market engineering called ‘shock therapy’, Sachs now positions himself as a voice of progressivism, condemning the ‘1 per cent’ and promoting his solution to extreme poverty through the Millennium Villages Project.Appearances can be deceiving. Jeffrey Sachs: The Strange Case of Dr Shock and Mr Aid is the story of an evangelical development expert who poses as saviour of the Third World while opening vulnerable nations to economic exploitation. Based on documentary research and on-the-ground investigation, Jeffrey Sachs exposes Mr Aid as no more than a new, more human face of Dr Shock.
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