Business & Economics Books
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Brand Leadership
Aaker, David A.
(Softcover)
List Price: $23.95 Sale: $6.62
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for) Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter Use the Internet and sponsorship to make brands resources work more effectively Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Aaker, David A.
(Paperback)
List Price: $30.00 Sale: $9.25
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Hiding in the Bathroom: How to Get Out There When You'd Rather Stay Home
Aarons-Mele, Morra
(Paperback)
List Price: $16.99 Sale: $2.47
From the marketing guru and host of the popular podcast Hiding in the Bathroom, a breakthrough introverts' guide that broadens the conversation sparked by Quiet and moves away from the "Lean In" approach, offering wisdom and practical tips to help readers build strong relationships and achieve their own definition of professional success.Most ambitious people believe that reaching the peaks of success means being on 24/7 - tirelessly networking, deal-making, and keynoting conferences. This is nonsense, says Morra Aarons-Mele. As an eminent entrepreneur with a flourishing business and a self-proclaimed introvert with lots of anxieties, Morra disagrees with the notion that there’s only one successful "type": the intense, super social, sleep-deprived mover and shaker, the person who musters endless amounts of "grit." Hiding in the Bathroom is her antidote for everyone who is fed up with feeling like they must always "lean in" - who prefer those moments of hiding in the bathroom to constantly climbing the ladder or working the room.Morra knows what it takes to make your mark, and now, this entrepreneur who has boosted the online strategy of clients such as the Malala Fund, President Obama, the UN Foundation, and the Bill and Melinda Gates Foundation shares the insights, tricks, and knowledge she’s learned. Filled with advice, exercises to help readers evaluate their own work/life fit and manage anxiety, valuable tools, and stories of countless successful people - entrepreneurs, academics, and novices just beginning their careers - Hiding in the Bathroom empowers professionals of all ages and levels to take control and build their own versions of success. Thoughtful and practical, it is a must-have handbook for building a fantastic, prosperous career and a balanced, happy life - on your own terms.
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World
Abbosh, Omar
(Hardcover)
List Price: $28.00 Our Price: $3.39
The proven, effective strategy for reinventing your business in the age of ever-present disruptionDisruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next
Merchants of Truth: The Business of News and the Fight for Facts
Abramson, Jill
(Paperback)
List Price: $18.00 Sale: $3.81
Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists.Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and VICE Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers.Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. Abramson’s book points us to the future.
Merchants of Truth: The Business of News and the Fight for Facts
Abramson, Jill
(Hardcover)
List Price: $30.00 Sale: $2.56
Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists.Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and VICE Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers.Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. Abramson’s book points us to the future.
It's Our Ship: The No-Nonsense Guide to Leadership
Abrashoff, D. Michael
(Hardcover)
List Price: $25.99 Sale: $5.39
The story of Captain Abrashoff and his command of USS Benfold has become legendary inside and outside the Navy. By governing his ship with his unique management techniques, Abrashoff turned the Benfold into a model of naval efficiency, with amazing cost savings, the highest gunnery score in the Pacific Fleet, and a highly motivated and top performing crew. In It's Your Ship, he first demonstrated how to bring his successful management techniques from the ship to the boardroom. Now, in his newest book It's Our Ship, in the same rugged, can-do voice, Abrashoff will focus on the leadership, motivational, and management insights and tips that he has learned from his last six years of addressing business and corporate audiences. Abrashoff's timely advice will be eminently prescriptive, and will feature anecdotes and insights from leaders of businesses large and small and from public and non-profit sectors.
The Tetris Effect: The Game that Hypnotized the World
Ackerman, Dan
(Hardcover)
List Price: $25.99 Sale: $4.24
The definitive story of a game so great, even the Cold War couldn't stop it.Tetris is perhaps the most instantly recognizable, popular video game ever made. But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space?A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone, hour after hour, would soon become the most addictive game ever made.In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits.The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game-which is to say everyone.
How to Lead Others: Eight Lessons for Beginners
Adair, John
(Paperback)
List Price: $28.00 Sale: $7.47
In any job, there will come a time when you are asked to lead other people. But while people are often well-trained in the skill set of their particular profession, few people are ever taught how to lead. As such, those first steps into leadership can seem daunting--what do you actually do? What do you need to know? How do you actually lead?Broken down into eight simple lessons, this book aims to convey the basics in a way that is clear, concise, relevant and practical. To enhance the practical nature of the text, each of the seven chapters is followed by a series of key points--designed to act as summaries as well as incitements to positive action.
The Dilbert Future
Adams, Scott
(Softcover)
List Price: $14.95 Sale: $4.49
Nosstradamus, step aside.Scott Adams has turned futurist and gives us a much needed look into his skewed crystal ball.SC, 274 pages.
Win Bigly: Persuasion in a World Where Facts Don't Matter
Adams, Scott
(Hardcover)
List Price: $27.00 Sale: $9.76
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.Scott Adams - a trained hypnotist and a lifelong student of persuasion - was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:• If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.• Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.• Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field - or if you just want to resist persuasion from others.
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Adamson, Brent
(Hardcover)
List Price: $28.95 Sale: $11.12
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research - based on data from thousands of B2B marketers, sellers, and buyers around the world - the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be?The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
The Love Market
Adshade, Marina
(Paperback)
List Price: $16.99 Sale: $5.17
Economist Marina Adshade's theories on the interplay of market forces in the matters of love and libido have brought her attention from around the globe. In The Love Market, Adshade uses engaging research, human insight and economic analysis to unlock the mysteries behind our actions, thoughts, and preferences regarding sexual relationships, gender, love and power. She shows that every option, every decision and every outcome in the realm of sex and love is better understood through economics.
I Hear She's a Real Bitch
Agg, Jen
(Paperback)
List Price: $17.00 Sale: $4.75
From the moment she opened her first bar, Jen Agg knew she could only be her own boss from then on. I Hear She’s a Real Bitch tells the story of how she fought her way through the patriarchal service industry and made it happen, from getting her first job pouring drinks all the way to starting Toronto’s culinary revival and running some of Canada’s most famous restaurants. And she shares what she discovered through years of hard work and learning from her mistakes: how to run a great restaurant that’s also a great business.Readers who loved Gabrielle Hamilton’s bestselling Blood, Bones, and Butter will devour this raw, uninhibited debut. Studded with Agg’s frank and often hilarious observations on an industry in which sexism has been normalized, I Hear She’s a Real Bitch is more than just a story about starting a restaurant: it is a rallying cry for a feminist revolution in the culinary world.
Do Cool Sh*t
Agrawal, Miki
(Paperback)
List Price: $14.99 Sale: $4.24
Is it possible to make a career out of something you love? Miki Agrawal, entrepreneur, angel investor, and cool-sh*t doer, has figured it out and now shows you how. In Do Cool Sh*t, she shares her adventures in entrepreneurship and life, from learning to step out of her comfort zone in a foreign country to achieving her dream of playing soccer for the New York Magic to partnering with Tony Hsieh of Zappos.com to launch her dream business. Now Miki shows you how to start a business, fund it on a shoestring budget, brainstorm a business plan, test a product, get great (free) press coverage, and more--all while living a life to be proud of.
Dr. Deming
Aguayo, Rafael
(Paperback)
List Price: $20.95 Sale: $6.33
Rafael Aguayo studies with W. Edwards Deming for seven years, has worked in the financial sector for fifteen years, and is a consultant in quality and management. He lives in Brooklyn, New York. This book is about successful management and bringing quality back home. SC, 289 pages.
Disrupt-It-Yourself: Eight Ways to Hack a Better Business - Before the Competition Does
Ahuja, Simone Bhan
(Paperback)
List Price: $16.99 Sale: $5.85
Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a "disrupt or be disrupted" market: innovate from within.Today, driving innovation from within an organization is the single most important factor for a company's success. In Disrupt-It-Yourself, Simone Ahuja delivers a clear and practical playbook for harnessing and cultivating this essential practice of "intrapreneurship." Based on hundreds of interviews as well as on her consulting work in Fortune 500 companies, Ahuja describes the competencies of successful intrapreneurs, and how they must be supported-before they leave. At the core of Disrupt-It-Yourself are seven ready-to-implement principles to build, support, and sustain effective intrapreneurship - from "Keep it Frugal" to "Make It Permission-less" - along with clear metrics that will make innovating from within sustainable.Through a combination of clear prescription and engaging anecdotes, Disrupt-It-Yourself offers practical lessons to leaders and managers in business, nonprofits, and government. By providing readers with a new lens for innovation and leadership, this revolutionary new book helps companies and organizations become more fast, fluid - and frugal than ever before.
The One-Week Job Project: 1 Man, 1 Year, 52 Jobs
Aiken, Sean
(Paperback)
List Price: $19.00 Sale: $5.60
When Sean Aiken graduated from college, he had no idea what he wanted to do with his life - so he decided to try everything. Thus began the one-week job project, in which Sean would work a different job each week for a year.Sean's remarkable journey took him across North America working as a bungee jump operator, tattoo artist, aquarium guide, advertising executive, brewmaster, and cancer fundraiser. In each new job, he learned not only about himself but also about the people around him, finding out what drives people to choose a certain career, what makes them successful, and, more importantly, what makes them happy.Over the course of his year on the road, Sean learned more about work, friendship, love, and life than he ever imagined. This honest, hilarious, inspiring account is a must-read for anyone who’s ever asked themselves, “What should I do with my life?”
What It Takes: To Live And Lead with Purpose, Laughter, and Strength
Al-harazi, Zahra
(Hardcover)
List Price: $26.99 Sale: $6.53
The trajectory of Zahra Al-harazi’s life defies expectations. In this electrifying book that travels from a small village in Yemen to a small town in Minnesota to a Calgary suburb, Al-harazi describes surviving two civil wars; her years as a young, stay-at-home immigrant mother with little education; and how she became one of Canada’s most successful businesswomen.Navigating two worlds, Al-harazi has struggled to find her own way between East and West, religion and belief, freedom and obligation, family and desire, love and honour, despair and gratitude, war and war again. With warmth and courageous honesty, she recounts how it is only through gratitude and persistence that we can find happiness and the courage to build the life we want.
If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating
Alda, Alan
(Hardcover)
List Price: $28.00 Sale: $8.40
Alan Alda, the award-winning actor and bestselling author, tells us the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor.
Making It All Work: Winning at the Game of Work and the Business of Life
Allen, David
(Paperback)
List Price: $17.00 Sale: $5.17
Since its publication in 2001, Getting Things Done has become, as Time magazine put it, "the defining self-help business book" of the decade. Having inspired millions of readers around the world, it clearly spoke to an urgent need in an increasingly time-pressured society. Now, in the highly anticipated sequel Making It All Work, Allen unlocks the full power of his methods across the entire span of life and work. While Getting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing both bearings to help you determine where you are in life and directions on how to get to where you want to go.
Ready for Anything
Allen, David
(Softcover)
List Price: $15.00 Sale: $6.33
In Getting Things Done, veteran executive coach and management consultant David Allen presented his breakthrough methods to increase efficiency. Now Allen shows readers how to master the "game of work and the business of life" - with a clear mind, a clear deck, and clear intentions. Ready for Anything offers fifty-two ways to immediately: clear your head for creativity; focus your attention; create structures that work; take action to get things moving. With wit, inspiration, and know-how, Allen shows readers how to make things happen - with less effort, stress, and ineffectiveness, and lots more energy, creativity, and clarity. This is the perfect book for anyone wanting to work and live at their very best.
Nothing Down for The 2000s: Dynamic New Wealth Strategies in Real Estate
Allen, Robert G.
(Paperback)
List Price: $19.99 Sale: $7.81
At a time when many 401 Ks have shrunk to "101 Ks" real estate remains the single "evergreen" investment in which profits can be consistently made, regardless of location. In fact, several factors have converged to form one of the most dynamic real estate markets ever. High unemployment rates and low stock prices have increased the number of foreclosures, which is a great opportunity to purchase properties cheaply. The demand for housing remains strong Very low interest rates make it easier to finance, refinance, and profit from real estate transactions - and mortgage qualification is simpler than ever, with new mortgage packages that did not even exist twenty years ago. In this new edition of his megaselling Nothing Down, Robert G. Allen shows readers how to locate the best buys deal with real estate agents, and manage properties, all with little - or no - money down to secure a future of financial independence.
The Little Book of Leadership Development: 50 Ways to Bring Out the Leader in Every Employee
Allen, Scott J.
(Paperback)
List Price: $19.95 Sale: $5.60
Authors Scott J. Allen and Mitchell Kusy redefine what we think of as traditional leadership in this tangible book that ascribes flexible yet concrete and proven actions to what can be a very abstract term. Rather than delving into lengthy exposition and analysis to help you understand what leadership is and how to develop it for yourself, this practical little book enables you to design a straightforward system tailored to your team and organizational needs.
Be More Pirate: Or How to Take on the World and Win
Allende, Sam Conniff
(Paperback)
List Price: $16.00 Sale: $2.25
Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everything. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an uncertain future. Sound familiar?Whatever your ambitions, ideas, and challenges, Be More Pirate will revolutionize the way you live, think, and work today and tomorrow. So what are you waiting for?
The Sniper Mind
Amerland, David
(Hardcover)
List Price: $27.99 Sale: $9.05
Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed even though the enemy was actively hunting him.For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper’s brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions.Through the explanation of advanced military training techniques and cutting-edge neuroscience, David Amerland's book provides concrete strategies and real-world skills that can help us be better:- At our jobs - In our relationships- In our executive decision making - In the paths we choose to take through lifeBy learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life.
The Girlboss Workbook: An Interactive Journal for Winning at Life
Amoruso, Sophia
(Paperback)
List Price: $15.00 Sale: $3.39
Sophia Amoruso, the bestselling author of #GIRLBOSS, shares her favorite tips, checklists, and fill-in-the-blanks that will help you become your best Girlboss yet. Filled with whimsical illustrations, exercises, and plenty of scribble room, The Girlboss Workbook is designed for both the dreamer and the doer. It invites you—hell, implores you—to get in there and mess it up a little. Write in the blank spaces and in between them.#GIRLBOSS started as Sophia's story, but The Girlboss Workbook is your story. Use it as a diary, a mood board, a stress ball. Use it in class or at work for daydreaming and doodling. Use it to figure out what makes your freak flag fly -- and then go for it.Whatever you do, take this book, and your path, into your own hands. No need to handle it with care and no need to live a typical, cookie-cutter life. Sophia’s has been anything but.
Locally Laid: How We Built a Plucky, Industry-Changing Egg Farm - From Scratch
Amundsen, Lucie B.
(Hardcover)
List Price: $26.00 Sale: $6.33
When Lucie Amundsen had a rare night out with her husband, she never imagined what he'd tell her over dinner - that his dream was to quit his office job (with benefits!) and start a commercial-scale pasture-raised egg farm. His entire agricultural experience consisted of raising five backyard hens, none of whom had yet laid a single egg. To create this pastured poultry ranch, the couple scrambles to acquire nearly two thousand chickens - all named Lola. These hens, purchased commercially, arrive bereft of basic chicken-y instincts, such as the evening urge to roost. The newbie farmers also deal with their own shortcomings, making for a failed inspection and intense struggles to keep livestock alive (much less laying) during a brutal winter. But with a heavy dose of humor, they learn to negotiate the highly stressed no-man's-land known as Middle Agriculture. Amundsen sees firsthand how these midsized farms, situated between small-scale operations and mammoth factory farms, are vital to rebuilding America's local food system. With an unexpected passion for this dubious enterprise, Amundsen shares a messy, wry, and entirely educational story of the unforeseen payoffs (and frequent pitfalls) of one couple's ag adventure - and many, many hours spent wrangling chickens.
How to Raise Goats: Everything You Need to Know (Updated & Revised)
Amundson, Carol
(Softcover)
List Price: $19.99 Sale: $8.40
  Whether you want to raise a dairy barn full of milkers, one hundred meat goats for market, a herd of Angoras for mohair fiber, or a few Pygmies as pets, this book is for you. Expert, hands-on advice makes it easy to get started raising a healthy herd. Longtime goat farmer Carol Amundson describes the breeds popular in the United States and Canada and explains all the helpful dos and don’ts. You’ll find information about traveling with goats, marketing, treating illness, and more, including a glossary of caprine terms, tables and charts for easy reference, and a list of breed associations. Illustrated in full color, this guidebook is an indispensable resource for those who want to raise their very own goats.   Easy-to-follow tips help you to: Choose the right breed for your needs Evaluate and purchase goats House and feed your herd Keep your herd healthy Breed goats and birth kids Market goats and their products   Reviewed and approved by Dr. Clint Rusk (Purdue University Associate Professor in the Youth Development and Agriculture Education Department), this book will give you the tools you need to succeed in this challenging but rewarding venture.  
The Content Trap: A Strategist's Guide to Digital Change
Anand, Bharat
(Hardcover)
List Price: $28.00 Sale: $5.60
Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.
You Can Do Anything: The Surprising Power of a "Useless" Liberal Arts Education
Anders, George
(Hardcover)
List Price: $27.00 Sale: $7.81
In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts.Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week.The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast.In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.
You Can Do Anythingz' The Surprising Power of a "Useless" Liberal Arts Education
Anders, George
(Paperback)
List Price: $17.99 Sale: $5.17
In a tech-dominated world, the most needed degrees are the most surprising: the liberal artsDid you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week.The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast.In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.
Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World
Andersen, Steve
(Hardcover)
List Price: $27.95 Sale: $9.05
The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation. Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale.
Transforming Organizations: Engaging the 4Cs for Powerful Organizational Learning and Change
Anderson, Michael
(Hardcover)
List Price: $35.00 Sale: $9.05
In a world where current political climates and management cultures make risk aversion commonplace, Transforming Organizations shows how large and cumbersome organizations can adapt to an increasingly volatile and uncertain operating environment through the 4 Cs: Creativity, Critical reflection, Communication, and Collaboration. Based on extensive research in both the education and business sectors, the authors show how the 4 Cs can be embedded and enacted in many different types of organizations to make them more effective and responsive to emerging challenges, threats, and opportunities.The book makes clear links between leading and learning, because leadership is no longer just a role for CEOs, CFOs, and senior managers. For organizations to be flexible and agile in the 21st century, the majority of the employees must exercise leadership--something that can only happen if learning is standard feature of that leadership, AND incorporates key 21st century skills (the 4 Cs themselves). However, there is a marked gap between companies knowing what they should do in order to "be flexible," "be creative," and "have clear channels of communication," and how to make that happen in reality.Written for those who have become disillusioned or frustrated with business practices that cannot meet the fast-moving demands of the 21st century, Transforming Organizations provides evidence and inspiration for doing business differently. The strategies and approaches discussed have been taken from the authors' work in real businesses, both large and small, and are supplemented by a number of illustrative case studies.
Business Lessons from a Radical Industrialist
Anderson, Ray C.
(Paperback)
List Price: $15.99 Sale: $6.33
In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothing from the earth that can't be replaced by the earth. In this remarkable book, Anderson leads the way forward and challenges all of us to share that goal.
The Bottom of the Pool: Thinking Beyond Your Boundaries to Achieve Extraordinary Results
Andrews, Andy
(Hardcover)
List Price: $19.99 Sale: $6.96
Hailed by the New York Times as one of the most influential people in America today, Andy Andrews helps corporations, families, and teams reach a level of results that most never realized were possible. And he has done it again and again.Take a deep breath and start reading. After Andy explains why forgetting what you think you know is a necessary part of the journey, he will take you directly to the bottom of the pool.
Work with Me
Annis, Barbara
(Paperback)
List Price: $17.00 Sale: $5.85
Work with Me is the timely collaboration of two of the world’s foremost authorities on gender relations - Barbara Annis and John Gray. Here they team up to resolve the most stressful and confusing challenges facing men and women at work, revealing, for the first time, survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies. Readers will discover the 8 Gender Blind Spots: the false assumptions and opinions men and women have of each other, and in many ways, believe of themselves. Also unveiled are the biology and social influences that compel men and women to think and act as they do, and direct how they communicate, solve problems, make decisions, resolve conflict, lead others, and deal with stress, enabling them to achieve greater success and satisfaction in their professional and personal lives. Work with Me is the definitive work-life relational guide, filled with “ah-ha!” moments and discoveries that will remove the blind spots and enable men and women to work and succeed together.
When We're 64: Your Guide to a Great Later Life
Ansari, Louise
(Paperback)
List Price: $18.00 Sale: $2.33
When We're 64 is a practical guide to what to do before we grow older to have a great later life.This book includes all the essentials on working longer, how to fund retirement, volunteering, where to live and what kind of house you'll need. It covers how to stay healthy--and still live a full life if you develop a health condition--and reveals how your attitude towards aging could actually increase your lifespan. There are sections on relationships with family and friends, as well as caring for older relatives and how to navigate the system, plus a sensitive look at loneliness.You're likely to live longer than you think--and I can tell you now, you're not prepared for it. Today's fifty-year-olds are likely to have an astounding 36 or more years to live. So if you're approaching later life, you need to think very differently about what those extra years will hold.Filled with expert advice and new evidence and tips on how to age well, When We're 64 is an eminently readable light-hearted look at how to plan and prepare for what could be the best years of your life. When we're 64, will we be "wasting away," as the Beatles once put it, or will we be healthy, financially secure, and leading full and happy lives?
The Economists' Hour: False Prophets, Free Markets, and the Fracture of Society
Appelbaum, Binyamin
(Hardcover)
List Price: $30.00 Sale: $8.40
Before the 1960s, American politicians had never paid much attention to economists. But as the post-World War II boom began to sputter, economists gained influence and power.In The Economists' Hour, Binyamin Appelbaum traces the rise of the economists, first in the United States and then around the globe, as their ideas reshaped the modern world, curbing government, unleashing corporations and hastening globalization.Some leading figures are relatively well-known, such as Milton Friedman, the elfin libertarian who had a greater influence on American life than any other economist of his generation, and Arthur Laffer, who sketched a curve on a cocktail napkin that helped to make tax cuts a staple of conservative economic policy.Others stayed out of the limelight, but left a lasting impact on modern life: Walter Oi, a blind economist who dictated to his wife and assistants some of the calculations that persuaded President Nixon to end military conscription; Alfred Kahn, who deregulated air travel and rejoiced in the crowded cabins on commercial flights as the proof of his success; and Thomas Schelling, who put a dollar value on human life.Their fundamental belief? That government should stop trying to manage the economy.Their guiding principle? That markets would deliver steady growth, and ensure that all Americans shared in the benefits.But the Economists' Hour failed to deliver on its promise of broad prosperity. And the single-minded embrace of markets has come at the expense of economic equality, the health of liberal democracy, and future generations.Timely, engaging and expertly researched, The Economists' Hour is a reckoning-and a call for people to rewrite the rules of the market.
101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
Applegate, Jill
(Softcover)
List Price: $34.95 Sale: $11.12
Today’s customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the bestselling Knock Your Socks Off Service® series, 101 Activities for Delivering Knock Your Socks Off Service provides readers with the practical tools and cost-effective training required to meet their customers' needs. Written in the same accessible and humorous style that made Delivering Knock Your Socks Off Service so popular, this companion guide takes the unique position of seeing things from the customer's perspective--providing a collection of fun, fast, and enlightening exercises to teach customer service managers and employees valuable ways to help their organizations provide top-notch service.
Whatever You Think, Think the Opposite
Arden, Paul
(Paperback)
List Price: $16.00 Sale: $5.85
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How Good You Want to Be" reveals the surprising power of bad decisions.
Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship
Arieli, Inbal
(Hardcover)
List Price: $29.99 Sale: $9.05
Discover the secret behind how Israel, a tiny country with the highest concentration of start-ups per capita worldwide, is raising generations of entrepreneurs who are disrupting markets around the globe and bringing change to the world.Dubbed “Silicon Wadi,” Israel ranks third in the World Economic Forum Innovation Rating. Despite its small size, it attracts more venture capital per capita than any other country on the planet. What factors have led to these remarkable achievements, and what secrets do Israeli tech entrepreneurs know that others can learn?Tech insider Inbal Arieli goes against the common belief that Israel’s outstanding economic accomplishments are the byproduct of its technologically advanced military or the result of long-standing Jewish traditions of study and questioning. Rather, Arieli gives credit to the unique way Israelis are raised in a culture that supports creative thinking and risk taking. Growing up within a tribal-like community, Israelis experience childhoods purposely shaped by challenges and risks—in a culture that encourages and rewards chutzpah. This has helped Israelis develop the courage to pursue unorthodox, and often revolutionary, approaches to change and innovation and is the secret behind the country’s economic success.While chutzpah has given generations of Israelis the courage to break away from conventional thinking, the Israeli concept balagan—messiness in Hebrew—is at the root of how Israelis are taught to interact with the world. Instead of following strict rules, balagan fosters ambiguity, encouraging the development of the skills necessary for dealing with the unpredictability of life and business. Living with balagan provides Israelis with the opportunity to constantly practice the soft skills defined by the World Economic Forum as the Skills for the Future, as balagan promotes creativity, problem-solving, and independence—key characteristics of successful entrepreneurs.By revealing the unique ways in which Israelis parent, educate and acculturate, Chutzpah offers invaluable insights and proven strategies for success to aspiring entrepreneurs, parents, executives, innovators, and policymakers.
Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
Ariely, Dan
(Softcover)
List Price: $17.95 Sale: $6.96
Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology.The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective - informed by behavioral economics, neuroscience, and psychology - comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping - and often contradictory - sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Dollars and Sense: How We Misthink Money and How to Spend Smarter
Ariely, Dan
(Hardcover)
List Price: $27.99 Sale: $8.40
We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Dollars and Sense: How We Misthink Money and How to Spend Smarter
Ariely, Dan
(Paperback)
List Price: $16.99 Sale: $5.17
Why is paying for things painful?Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past?Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store?We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Bossed Up: A Grown Woman's Guide to Getting Your Sh*t Together
Aries, Emilie
(Hardcover)
List Price: $27.00 Sale: $2.45
In this candid, refreshing guide for young women to take with us as we run the world, Emilie Aries shows you how to own your power, know your worth, and design your career and life accordingly.Young women today face an uncertain job market, the pressure to ascend at all costs, and a fear of burning out. But the landscape is changing, and women are taking an assertive role in shaping our careers and lives, while investing more and more in our community of support.Bossed Up teaches you how to:Break out of the "martyrdom mindset," and cultivate your Boss Identity by getting clear on what you really want for your career and life without apology;Hone the self-advocacy skills necessary for success;Understand the differences between being assertive (which is part of being a leader) and being aggressive (which is more like being a bully) - and how that clarity can transform your trajectory;Beat burnout by identifying how the warning signs may be showing up in your life and how to prioritize bringing more rest, purpose, agency, and community to your day-to-day life;Unpack the steps to cultivating something more than just confidence; a boss identity, which will establish your ability to be the boss of your life no matter what comes your way.Drawing from timely research, and with personal stories, and spotlights on a diverse group of women from the Bossed Up community, this book will show you how to craft a happy, healthy, and sustainable career path you'll love.
The Huntress: The Adventures, Escapades, and Triumphs of Alicia Patterson
Arlen, Alice
(Hardcover)
List Price: $28.95 Sale: $4.24
From National Book Award-winner Michael J. Arlen and screenwriter Alice Arlen, here is the fascinating, adventurous life of Alicia Patterson, who became, at age thirty-four, one of the youngest and most successful newspaper publishers in America when she founded Newsday. With The Huntress, the Arlens give us a revealing picture of the lifestyle and traditions of the Patterson-Medill publishing dynasty--one of the country's most powerful and influential newspaper families--but also Alicia's rebellious early years and her dominating father, Joseph Patterson. Founder and editor of the New York Daily News, Patterson was a complicated and glamorous figure who in his youth had reported on Pancho Villa in Mexico and had outraged his conservative Chicago family by briefly espousing socialism. Not once but twice, first at age twenty, Alicia agreed to marry men her father chose, despite having her own more interesting suitors. He encouraged her to do the difficult training required for an aviation transport license; in 1934 she became only the tenth woman in America to receive one. Patterson brought her along to London to meet with Lord Beaverbrook, to Rome to meet Mussolini, and to Moscow in 1937, at the time of Stalin's "show trials," where a young George Kennan took her under his wing. Alicia caught the journalism bug writing for Liberty magazine, an offshoot of the Daily News. A trip to French Indochina highlighted her hunting skills and made the sultan of Johor an ardent admirer; another trip would involve India,the dangerous sport of pigsticking, several maharajas, and a tiger hunt. A third marriage, to Harry Guggenheim, blew hot and cold but it did last; it was with him that she started Newsday in a former car dealership on Long Island. Governor Adlai E. Stevenson, two-time Democratic candidate for president, would be one of her last admirers. With access to family archives of journals and letters, Michael and Alice Arlen have written an astonishing portrait of a maverick newspaperwoman and an intrepid adventurer, told with humor, compassion, and a profound understanding of a time and place. (With black-and-white illustrations throughout)
The Mother of All Jobs: How to Have Children and a Career and Stay Sane(ish)
Armstrong, Christine
(Paperback)
List Price: $16.00 Sale: $5.17
Have you ever looked at the lengthy school holiday dates and silently screamed in desperation?Have you gone part time yet are still doing a full-time workload?Have you ever been too afraid to ask about maternity benefits or flexible working?Do you constantly feel guilty about missing school events and secretly envious of other mums at the school gates who seem to be doing it all better than you?If any (or all) of the above rings true for you, you are NOT alone.While the demands of work are increasing with longer working hours and more pressure to remain "switched on" to our phones and computers, the needs of our children and the world of school and childcare have stayed the same. Something has got to give before we all reach the breaking point.The Mother of ll Jobs brings together the wisdom of women who opened up about their experiences into a manifesto to help working parents thrive.
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