Business & Economics Books
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The End of Marketing as We Know It (Revised)
Zyman, Sergio
(Softcover)
List Price: $15.95 Sale: $5.19
Marketing today doesn't work. Or so says Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz - and how to get a jump on the strategies that will work in the twenty-first century.
The Frackers: The Outrageus Inside Story of The New Billionaire Wildcatters
Zuckerman, Gregory
(Paperback)
List Price: $18.00 Sale: $4.79
Things looked grim for American energy in 2006, but a handful of wildcatters were determined to tap massive deposits of oil and gas that giants like Exxon and Chevron had ignored. They risked everything on a new process called fracking. Within a few years, they solved America’s dependence on imported energy, triggered a global environmental controversy, and made and lost astonishing fortunes. No one understands the frackers - their ambitions, personalities, and foibles - better than Wall Street Journal reporter Gregory Zuckerman. His exclusive access drives this dramatic narrative, which stretches from North Dakota to Texas to Wall Street.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Hardcover)
List Price: $26.99 Sale: $3.29
In this motivational handbook - both a business how-to and self-help guide - the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided.Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything - maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet - "The Entrepreneur’s Dilemma" - that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives - by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance - as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Paperback)
List Price: $16.99 Sale: $6.07
Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Pick Three: You Can Have It All (Just Not Every Day)
Zuckerberg, Randi
(Paperback)
List Price: $17.99 Sale: $5.19
In this motivational handbook - both a business how-to and self-help guide - the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided.Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything - maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet - "The Entrepreneur’s Dilemma" - that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives - by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance - as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
A Manager's Guide to Virtual Teams
Zofi, Yael
(Paperback)
List Price: $21.95 Sale: $6.47
Yael Zofi’s proprietary Trust Wheel model is a proven solution to the unique challenges managers must overcome as more and more people migrate to partially or fully-remote working situations. Based on the author’s twenty-plus years of consulting experience, this powerful tool encourages cohesiveness and engagement among team members--even if they’ve never met. A Manager’s Guide to Virtual Teams does this by providing a practical road map for bridging the physical distance among coworkers, incorporating self-study exercises and simple, fun activities that develop trust and ensure your team’s success. The book explores the most critical elements to success for a team founded in trust, including accountability, communication, conflict management, and deliverables, and includes tangible tips for overcoming the particular challenges of the virtual working world. Complete with examples, case scenarios, and strategies to help you navigate even your biggest hurdles, A Manager’s Guide to Virtual Teams will help your disparate collection of people get their work “out the door” faster and better.
Over the Top: Moving from Survival to Stability, from Stability to Success, from Success to Significance
Ziglar, Zig
(Paperback)
List Price: $14.99 Sale: $5.88
As Ziglar delves into the hows and whys of living life with values, character, honesty, integrity, and sensitivity, you will learn to be more at peace with yourself and accomplish more with your skills and abilities. Over the Top offers relentlessly on-target advice for maximum success and happiness.
Selling 101
Ziglar, Zig
(Hardcover)
List Price: $9.99 Sale: $3.91
You don't have to wait for things to happen . . . you have the power to make things happen! Selling 101 describes the basics of how you can persuade people more effectively, more ethically, and more often. You'll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer. Selling 101 shows you the basics of how to build a more successful career before, during, and after the sale is made. With these skills, you can build a solid business, a more satisfying life, and a professional selling career that makes a positive difference in today's world.
Top Performance: How to Develop Excellence in Yourself and Others
Ziglar, Zig
(Hardcover)
List Price: $22.99 Sale: $7.27
Did you realize that 85 percent of the reason people obtain job security, achievement, and promotion is due to their attitude?In Top Performance, Zig Ziglar tells you how to get the most out of yourself and others by developing your people-management skills. He reveals the qualities of good leadership and shares tried-and-true principles for establishing an effective team. Rich with amusing anecdotes and vivid illustrations, Top Performance provides specialized instruction for improving your relationships with superiors, coworkers, and employees.No matter what your profession is, Top Performance will help you become your best, motivate others to excel, and boost the quality of your organization.
Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional
Ziglar, Zig
(Softcover)
List Price: $14.99 Sale: $5.88
A successful sales professional clearly understands that education and preparation for the task is never finished. It is a lifetime experience, and in Ziglar on Selling, best-selling author Zig Ziglar offers an integral part of the ongoing education. Filled with practical tips and motivation, this book will help sales professionals keep their clients happy, add to their income, and most importantly, add to their quality of life.
Choose to Win: Transform Your Life, One Simple Choice at a Time
Ziglar, Tom
(Hardcover)
List Price: $24.99 Sale: $7.27
The secret to winning at life is one good choice at a time.Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life.Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success - and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so.
Personality Power: Discover Your Unique Profile - and Unlock Your Potential for Breakthrough Success
Zichy, Shoya
(Paperback)
List Price: $16.95 Sale: $4.79
A recent Conference Board survey found that a staggering 53 percent of workers are unhappy in their jobs. Personality Power reveals a better way to find professional satisfaction and experience breakthrough success than searching for a new position or, worse, jumping ship and landing in the growing pool of unemployment. Through helpful charts, relevant exercises, and inspiring success stories, you’ll learn how to leverage your natural talents and attain the professional fulfillment and recognition you deserve.Shoya Zichy’s Color Q model is a highly accurate professional assessment used by over fifty thousand professionals worldwide that partners an extensive understanding of and involvement with the Myers-Briggs Type Indicator with David Keirsey’s Four Temperaments model. After completing the simple ten-minute assessment, you’ll have the opportunity to read an in-depth chapter on your personality type, which will help you better understand your unique professional strengths and how to make the most of them. You’ll also gain helpful insights on how to identify career blind spots, ideal and least-preferred work environments, how to communicate with and coach others, and how to create a career road map toward achieving your professional goals.
Lincoln's Boys: John Hay, John Nicolay, and the War for Lincoln?s Image
Zeitz, Joshua
(Paperback)
List Price: $17.00 Sale: $2.44
An intimate look into Lincoln’s White House and the aftermath of his death, via the lives of his two closest aides In this timely look into Abraham Lincoln’s White House, and the aftermath of his death, noted historian and political advisor Joshua Zeitz presents a fresh perspective on the sixteenth U.S. president - as seen through the eyes of Lincoln’s two closest aides and confidants, John Hay and John Nicolay. Lincoln’s official secretaries, Hay and Nicolay enjoyed more access, witnessed more history, and knew Lincoln better than anyone outside of the president’s immediate family. They were the gatekeepers of Lincoln’s legacy. Drawing on letters, diaries, and memoirs, Lincoln’s Boys is part political drama and part coming-of-age tale - a fascinating story of friendship, politics, war, and the contest over history and remembrance.
ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy, and Sustainable World
Zaroff, Marci
(Softcover)
List Price: $17.00 Sale: $3.11
ECOrenaissance provides inspiring tips and tricks for how to live and shop in harmony with nature without sacrificing style or luxury, and how best to benefit from the current renaissance—a global rebirth of sustainable economics, progressive ethics, and green culture—through the wisdom of eco-entrepreneurs, green fashion designers, organic food purveyors, and innovative leaders of this new movement.
A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions
Yunus, Muhammad
(Hardcover)
List Price: $28.00 Sale: $3.91
A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet.Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today's most trenchant social critics. Now he declares it's time to admit that the capitalist engine is broken--that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction. We need a new economic system that unleashes altruism as a creative force just as powerful as self-interest.Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus's vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. They are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the United States; bringing mobility, shelter, and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups.In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. And he invites young people, business and political leaders, and ordinary citizens to join the movement and help create the better world we all dream of.
What Would the Great Economists Do?: How Twelve Brilliant Minds Would Solve Today's Biggest Problems
Yueh, Linda
(Hardcover)
List Price: $28.00 Sale: $6.95
A timely exploration of the life and work of world-changing thinkers - from Adam Smith to John Maynard Keynes - and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems – but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?
What Would the Great Economists Do?: How Twelve Brilliant Minds Would Solve Today's Biggest Problems
Yueh, Linda
(Paperback)
List Price: $20.00 Sale: $6.07
A timely exploration of the life and work of world-changing thinkers - from Adam Smith to John Maynard Keynes - and how their ideas would solve the great economic problems we face today.Since the days of Adam Smith, economists have grappled with a series of familiar problems – but often their ideas are hard to digest, even before we try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history's greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo to contemporary academics Douglass North and Robert Solow. Along the way, she asks, for example, what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How do the ideas of John Maynard Keynes, who argued for government spending to create full employment, help us think about state intervention? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?
Leap: How to Thrive in a World Where Everything Can Be Copied
Yu, Howard
(Hardcover)
List Price: $28.00 Sale: $5.00
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
The Hippie Guide to Climbing the Corporate Ladder and Other Mountains
Yowell, Skip
(Paperback)
List Price: $13.99 Sale: $4.39
From small-town Kansas boy to adventure-junkie extraordinaire to respected mountaineer, this funky and funny read traces Skip Yowell's (Co-Founder of JanSport) unorthodox journey to the top of the outdoor industry. Full of offbeat details and photos from Skip's adventures around the world, he lets it all hang out as he offers you a rare behind-the-scenes look at the three hippies who built a successful company during the Summer of Love . . . how their good vibrations continue to change an entire industry . . . and why breaking the rules and taking good care of their customers keeps JanSport at the top of their game. No question, Skip's story will take you higher. He'll show you the ropes for whatever mountain you face. Whether he's drinking "Commie beer" in Ohio or slurping yak butter tea in China, this book will get under your skin and into your heart. And who knows, his story might just kick-start your dreams. So go ahead. Get the book (and another for your friend). Find a chair or couch or park or plane. Get comfortable. Be inspired. Then go climb your own mountain. "Skip's account of the founding of JanSport wreaks of honesty, humor, and enough anecdotes to stir a memory in almost anyone who has spent time outside. His tale takes you from a small room above a transmission shop to a global enterprise and packs enough adventures to keep the fire stoked and the beer on ice for hours." ―Larry Burke, Editor-in-Chief, Outside Magazine "This amazing book chronicles the life of Skip Yowell, a man who climbed the corporate ladder not in a suit and tie, but in hiking boots and with a backpack. He did so in style, and had tons of fun doing it. He stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip, who started building backpacks from scratch and created a company that is now a giant in the industry. His honesty and passion for life are his priority, which all of his friends and business associates can attest to. The world would be a better place with more people like Skip Yowell. I am proud to have him as my friend and encourage you to get to know his story! You will be inspired." ―Ed Viesturs, First American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top "I wish this enlightening book had been available 30 years ago. The inspiration I have derived from it now would have been welcomed then. Like a new band without a 'label' (either style or record company), with originality and dedication it shows how JanSport forged their own way and set the high marks for others to strive for. This 'how it was done' book should be read by all aspiring musicians, for the principles of success are universal and are defined within." ―John McEuen, Founding Member of the Nitty Gritty Dirt Band
Stick with It: A Scientifically Proven Process for Changing Your Life - for Good
Young, Sean D.
(Paperback)
List Price: $16.99 Sale: $4.39
Whether it’s absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they’d like to change. But wanting to change and actually doing it - and sticking with it - are two very different things.Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them. Stick with It is his fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives.As Dr. Young explains, you don’t change behavior by changing the person, you do it by changing the process. Drawing on his own scientific research and that of other leading experts in the field, he explains why change can be difficult and identifies the crucial forces that combine to make transformation permanent, from the right way to create new habits to how to harness emotional meaning to motivate change. He also helps us understand how the mind often interferes with creating lasting change and how we can outsmart it, including using "neurohacks" to shortcut the brain’s counterproductive instincts. In addition he provides a powerful corrective to the decades old science of habits, offering a next generation discussion of how habits can change behavior with the right approach.Packed with pragmatic exercises and stories of real people who have used them successfully, Stick with It shows that it is possible to control spending, stick to a diet, become more social, exercise regularly, stop compulsively checking e-mail, and overcome problem behaviors - forever.
Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
Young, Scott
(Hardcover)
List Price: $28.99 Sale: $8.23
Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and execute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Be an InventHer: An Everywoman's Guide to Creating the Next Big Thing
Yoo, Mina
(Paperback)
List Price: $19.95 Sale: $6.07
Be an InventHER is a complete guide to inventing, geared toward any woman who wants to bring her invention, innovation, or creation from idea to the marketplace.Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication.
Power Up: How Smart Women Win in the New Economy
Yesil, Magdalena
(Hardcover)
List Price: $27.00 Sale: $4.11
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA.Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as:• Owning career choices while managing risk• Getting credit for your work• Managing sexual dynamics • Recruiting allies in the movement toward a supportive workplace for everyonePragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley--and beyond.
The Quest: Energy, Security, and the Remaking of the Modern World (Revised and Updated)
Yergin, Daniel
(Paperback)
List Price: $21.00 Sale: $6.95
A master storyteller as well as a leading energy expert, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. In The Quest, Yergin shows us how energy is an engine of global political and economic change and conflict, in a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. The Quest tells the inside stories, tackles the tough questions, and reveals surprising insights about coal, electricity, and natural gas. He explains how climate change became a great issue and leads readers through the rebirth of renewable energies, energy independence, and the return of the electric car. Epic in scope and never more timely, The Quest vividly reveals the decisions, technologies, and individuals that are shaping our future.
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