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101 Things I Learned in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
There's Money Where Your Mouth Is (Fourth Edition)
Clark, Elaine A.
Voices are increasingly in demand for commercials, video games, audio books, cartoon characters, announcements, and other spots. This outstanding handbook explains how to launch a career and work in the field of professional voice-overs. Along with sample commercials and script copy, the author g...
Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated)
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer ...
Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel ...
Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty
For one hundred years, retail was designed for the car - buildings and malls to travel to. Now it is designed for the mobile smart device - for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redef...
Fables Of Abundance
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Ice to the Eskimos: How to Market a Product Nobody Wants
Maybe your product is outmoded.Or hasn't been positioned correctly.Or is competing in a crowded market.Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground.It's about taking a product or service and turning it into a winner.If you've got a product that is n...
Designers Don't Read
Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes “in the wonder and exuberance of someone who gets paid by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, ...
The Big Book of Design Ideas 3
Carter, David E.
The Big Book of Design Ideas 3 is the third of its kind. Like its predecessors, each piece in it was chosen for its ability to inspire others to create wonderful design. Full of hundreds of innovative ideas, this book can offer the impetus you need to upscale your present project from good to g...
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
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Unbrandable: How To Succeed In The New Brand Space
Stone, Adam N
The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always rejects branding. F...
The Age of Persuasion: How Marketing Ate Our Culture
The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s l...
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