Business & Economics Books
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Blockchain: The Next Everything
Williams, Stephen P.
(Hardcover)
List Price: $24.95 Sale: $2.46
An experienced tech writer fully explains blockchain technology and how it will radically transform the world as we know it in this accessible, reader-friendly, illuminating guide.What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything?In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain’s most important aspects: why this so-called digital ledger is unhackable and unchangeable; how its distributed nature may transfer power from central entities like banks, government, and corporations to ordinary citizens around the world; and what its widespread use will mean for society as a whole.Taking us on a dazzlingly vivid tour through the systems predicted to soon underpin economics, politics, global trade, science, art, and numerous other aspects of our everyday lives, Blockchain: The Next Everything is a truly extraordinary journey into our future.
The Information Trade: How Big Tech Conquers Countries, Challenges Our Rights, and Transforms Our World
Wichowski, Alexis
(Hardcover)
List Price: $28.99 Sale: $6.95
In this provocative book about our new tech-based reality, political insider and tech expert Alexis Wichowski considers the unchecked rise of tech giants like Facebook, Google, Amazon, Apple, Microsoft, and Tesla—what she calls “net states”— and their unavoidable influence in our lives. Rivaling nation states in power and capital, today’s net states are reaching into our physical world, inserting digital services into our lived environments in ways both unseen and, at times, unknown to us. They are transforming the way the world works, putting our rights up for grabs, from personal privacy to national security.Combining original reporting and insights drawn from more than 100 interviews with technology and government insiders, including Microsoft president Brad Smith, Google CEO Eric Schmidt, the former Federal Trade Commission chair under President Obama, and the managing director of Jigsaw—Google’s Department of Counter-terrorism against extremism and cyber-attacks—The Information Trade explores what happens we give up our personal freedom and individual autonomy in exchange for an easy, plugged-in existence, and shows what we can do to control our relationship with net states before they irreversibly change our future.
Don't Knock the Hustle: Young Creatives, Tech Ingenuity, and the Making of a New Innovation Economy
Watkins, S. Craig
(Hardcover)
List Price: $26.95 Sale: $8.44
Offers a timely analysis of the sheer ingenuity and persistence of young people who cobble together the resources they need to pursue the lives and careers they want.Young adults are coming of age at a time when work is temporary, underpaid, incommensurate with their education, or downright unsatisfying. Despite these challenges, media scholar S. Craig Watkins argues that this moment of precarity is rife with opportunities for innovation, and that young adults are leading the charge in turning that into an inventive and surprisingly sustainable future. As a result, society is expanding its understanding of who we think of as innovators and what qualifies as innovation, while wealth is spreading beyond traditional corridors of powerful tech companies, venture capitalism, and well-endowed universities.Drawing on over ten years of interviews and data, Watkins reveals the radical ways in which this community of ambitious young creatives is transforming businesses from the outside in. Diverse perspectives that are often ignored or silenced by major corporations are garnering public attention as women and people of color are redefining industries across the globe—all from their computer screens.We meet people like Prince Harvey, a New York–based hip-hop artist who recorded his album entirely on an Apple showroom laptop; screenwriter, producer, and actor Issa Rae, who first used YouTube and Kickstarter to develop the web series that became her hit HBO show Insecure; the Empowerment Plan, a nonprofit organization created by product design student Veronika Scott in Detroit; and start-up companies like Qeyno Group in San Francisco and Juegos Rancheros in Austin that help make tech more accessible to people of color.Forward-thinking and dynamic, Don’t Knock the Hustle shows the diversity and complexity of a generation on the rise.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Kelly, Kevin
(Paperback)
List Price: $18.00 Sale: $6.07
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives.Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture - can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends - interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning - and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading - what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place - as this new world emerges.
Mindless: Why Smarter Machines are Making Dumber Humans
Head, Simon
(Hardcover)
List Price: $26.99 Sale: $2.63
We live in the age of Computer Business Systems (CBSs) - the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems have come to trump human expertise, dictating the goals and strategies of a wide array of businesses, and de-skilling the jobs of middle class workers in the process. CBSs are especially dysfunctional, Head argues, when they apply their disembodied expertise to transactions between humans, as in health care, education, customer relations, and human resources management. And yet there are industries with more human approaches, as Head illustrates with specific examples, whose lead we must follow and extend to the mainstream American economy.Mindless illustrates the shortcomings of CBS, providing an in-depth and disturbing look at how human dignity is slipping as we become cogs on a white collar assembly line.
The History of the Future: Oculus, Facebook, and the Revolution That Swept Virtual Reality
Harris, Blake J.
(Hardcover)
List Price: $28.99 Sale: $8.23
The dramatic, larger-than-life true story behind the founding of Oculus, its quest for virtual reality, and its founder's contentious battle for political freedom against Facebook, from the bestselling author of Console Wars.In The History of the Future, Harris once again deep-dives into a tech drama for the ages to expertly tell the larger-than-life true story of Oculus, the virtual reality company founded in 2012 that - less than two years later - would catch the attention of Mark Zuckerberg and wind up being bought by Facebook for over $2 billion dollars.This incredible underdog story begins with inventor Palmer Luckey, then just a nineteen-year-old dreamer, living alone in a camper trailer in Long Beach, California. At the time, virtual reality - long-hailed as the ultimate technology - was so costly and experimental that it was unattainable outside of a few research labs and military training facilities. But with the founding of Oculus, and the belief that his tantalizing vision of the future could one day be more than science fiction, Luckey put everything he had into creating a device that would allow gamers like him to step into virtual worlds and, in doing so, hopefully kickstart a VR revolution. With the help of an industry legend, a serial entrepreneur, and a slew of colorful characters - including those behind gaming sensations like Doom, Words with Friends, and Guitar Hero - Luckey’s scrappy startup would finally deliver the dream of immersive and affordable virtual reality to consumers, leading geeks and gamers to be excited in a way that they hadn’t been in years, and tech firms and investors scrambling to get in on the action before it was too late.Over the course of three years (and with unprecedented access from Oculus and Facebook), Harris conducted hundreds of interviews with key players in the VR revolution - including Luckey, his partners, and their cult of dreamers - to weave together a rich, cinematic narrative that captures the breakthroughs, breakdowns, and human drama of trying to change the world. The result is a supremely accessible, entertaining look at the birth of a new multi-billion-dollar industry; one full of heroes, villains, and twists at every corner. Take, for instance, Harris’ own discovery while writing this story. When he started this endeavor, he had no idea that this tale would somehow involve Donald Trump, billion-dollar lawsuits, illegal practices, and end with Luckey - eventually ousted from Facebook - as one of the most polarizing figures in Silicon Valley.
The History of the Future: Oculus, Facebook, and the Revolution That Swept Virtual Reality
Harris, Blake J.
(Paperback)
List Price: $19.99 Sale: $6.07
The dramatic, larger-than-life true story behind the founding of Oculus, its quest for virtual reality, and its founder's contentious battle for political freedom against Facebook, from the bestselling author of Console Wars.In The History of the Future, Harris once again deep-dives into a tech drama for the ages to expertly tell the larger-than-life true story of Oculus, the virtual reality company founded in 2012 that - less than two years later - would catch the attention of Mark Zuckerberg and wind up being bought by Facebook for over $2 billion dollars.This incredible underdog story begins with inventor Palmer Luckey, then just a nineteen-year-old dreamer, living alone in a camper trailer in Long Beach, California. At the time, virtual reality - long-hailed as the ultimate technology - was so costly and experimental that it was unattainable outside of a few research labs and military training facilities. But with the founding of Oculus, and the belief that his tantalizing vision of the future could one day be more than science fiction, Luckey put everything he had into creating a device that would allow gamers like him to step into virtual worlds and, in doing so, hopefully kickstart a VR revolution. With the help of an industry legend, a serial entrepreneur, and a slew of colorful characters - including those behind gaming sensations like Doom, Words with Friends, and Guitar Hero - Luckey’s scrappy startup would finally deliver the dream of immersive and affordable virtual reality to consumers, leading geeks and gamers to be excited in a way that they hadn’t been in years, and tech firms and investors scrambling to get in on the action before it was too late.Over the course of three years (and with unprecedented access from Oculus and Facebook), Harris conducted hundreds of interviews with key players in the VR revolution - including Luckey, his partners, and their cult of dreamers - to weave together a rich, cinematic narrative that captures the breakthroughs, breakdowns, and human drama of trying to change the world. The result is a supremely accessible, entertaining look at the birth of a new multi-billion-dollar industry; one full of heroes, villains, and twists at every corner. Take, for instance, Harris’ own discovery while writing this story. When he started this endeavor, he had no idea that this tale would somehow involve Donald Trump, billion-dollar lawsuits, illegal practices, and end with Luckey - eventually ousted from Facebook - as one of the most polarizing figures in Silicon Valley.
Bold
Diamandis, Peter H.
(Paperback)
List Price: $17.00 Sale: $3.91
A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two draws on insights from billionaires such as Larry Page, Elon Musk, Richard Branson, and Jeff Bezos and reveals their entrepreneurial secrets. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into tens of billions of dollars of capital, and finally how to build communities - armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.
Designing Reality: How to Survive and Thrive in the Third Digital Revolution
Cutcher-Gershenfeld, Joel
(Hardcover)
List Price: $28.00 Sale: $1.71
Two digital revolutions--computing and communication--have radically transformed our economy and lives. A third digital revolution is here: fabrication. Today's 3D printers are only the start of a trend, accelerating exponentially, to turn data into objects: Neil Gershenfeld and his collaborators ultimately aim to create a universal replicator straight out of Star Trek. While digital fabrication promises us self-sufficient cities and the ability to make (almost) anything, it could also lead to massive inequality. The first two digital revolutions caught most of the world flat-footed, thanks to Designing Reality that won't be true this time.
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