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Zucked: Waking Up to the Facebook Catastrophe
The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society - and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
The Third Plate
Today’s optimistic farm-to-table food culture has a dark secret: the local food movement has failed to change how we eat. It has also offered a false promise for the future of food. In his visionary New York Times–bestselling book, chef Dan Barber offers a radical new way of thinking about food that will heal the land and taste good, too. Looking to the detrimental cooking of our past, and the misguided dining of our present, Barber points to a future "third plate"; a new form of American eating where good farming and good food intersect. Barber’s The Third Plate charts a bright path forward for eaters and chefs alike, daring everyone to imagine a future for our national cuisine that is as sustainable as it is delicious.
How We Got to Now: Six Innovations That Make the Modern World
In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes - from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth - How We Got to Now investigates the secret history behind the everyday objects of contemporary life.In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species - to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.
Eat Like a Fish: My Adventures as a Fisherman Turned Restorative Ocean Farmer
In the face of apocalyptic climate change, a former fisherman shares a bold and hopeful new vision for saving the planet: farming the ocean.In Eat Like a Fish, Bren Smith—a restorative ocean farmer—introduces the world of sea-based agriculture, a groundbreaking solution to the global climate crisis.The ocean is a vast, untapped opportunity, home to thousands of edible plants. Using simple DIY techniques, we can grow more than enough delicious and nutritious food—without the use of fresh water or fertilizers—to feed the planet and filter carbon from seawater, to boot.A groundbreaking “climate memoir,” Eat Like a Fish interweaves Smith’s own story—from sailing the high seas aboard commercial fishing trawlers to pioneering new forms of ocean farming to surfing the frontiers of the food movement—with actionable food policy and practical advice on ocean farming.It is a powerful story of environmental renewal, and a must-read guide to cleaning the oceans, feeding the world, and—by creating new jobs up and down the coasts—putting working class Americans back to work.
Diamandis, Peter H.
Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing - fast. In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years. We will soon have the ability to meet and exceed the basic needs of every person on the planet. Abundance for all is within our grasp. Breaking down human needs by category - water, food, energy, healthcare, education, freedom - Diamandis and Kotler introduce us to innovators and industry captains making tremendous strides in each area. "Not only is Abundance a riveting page-turner...but it's a book that gives us a future worth fighting for. And even more than that, it shows us our place in that fight" (The Christian Science Monitor).
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Martinez, Antonio Garcia
Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
How Stella Saved the Farm
How Stella Saved the Farm is a parable about a farm in trouble - a farm managed by animals. The farm will succeed only if the team pulls together and innovates to create new profits; otherwise, it will be bought out by a hostile human competitor. The main characters in the story - Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea - are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love story. With eight simple lessons to guide innovation initiatives to success, it prepares business readers to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
Fifty Inventions That Shaped the Modern Economy
Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.
Beyond the Obvious
The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated?These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.
Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything
The instant New York Times bestseller!A Wall Street Journal Best Science Book of the Year!A Popular Science Best Science Book of the Year! From a top scientist and the creator of the hugely popular web comic Saturday Morning Breakfast Cereal, a hilariously illustrated investigation into future technologies -- from how to fling a ship into deep space on the cheap to 3D organ printing   What will the world of tomorrow be like? How does progress happen? And why do we not have a lunar colony already? What is the hold-up? In this smart and funny book, celebrated cartoonist Zach Weinersmith and noted researcher Dr. Kelly Weinersmith give us a snapshot of what's coming next -- from robot swarms to nuclear fusion powered-toasters. By weaving their own research, interviews with the scientists who are making these advances happen, and Zach's trademark comics, the Weinersmiths investigate why these technologies are needed, how they would work, and what is standing in their way. New technologies are almost never the work of isolated geniuses with a neat idea. A given future technology may need any number of intermediate technologies to develop first, and many of these critical advances may appear to be irrelevant when they are first discovered. The journey to progress is full of strange detours and blind alleys that tell us so much about the human mind and the march of civilization. To this end, Soonish investigates ten different emerging fields, from programmable matter to augmented reality, from space elevators to robotic construction, to show us the amazing world we will have, you know, soonish.Soonish is the perfect gift for science lovers for the holidays!
Oil and Honey
Bestselling author and environmental activist Bill McKibben recounts the personal and global story of the fight to build and preserve a sustainable planet Bill McKibben is not a person you'd expect to find handcuffed and behind bars, but that's where he found himself in the summer of 2011 after leading the largest civil disobedience in thirty years, protesting the Keystone XL pipeline in front of the White House. With the Arctic melting, the Midwest in drought, and Irene scouring the Atlantic, McKibben recognized that action was needed if solutions were to be found. Some of those would come at the local level, where McKibben joins forces with a Vermont beekeeper raising his hives as part of the growing trend toward local food. Other solutions would come from a much larger fight against the fossil-fuel industry as a whole. Oil and Honey is McKibben’s account of these two necessary and mutually reinforcing sides of the global climate fight - from the center of the maelstrom and from the growing hive of small-scale local answers to climate change. With empathy and passion he makes the case for a renewed commitment on both levels of the fight to stop global warming, telling the story of raising one year’s honey crop and building a social movement that’s still cresting.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Martinez, Antonio Garcia
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services’ robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?
How We Got to Now
From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes - from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth - How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species - to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.
Energy: A Human History
People have lived and died, businesses have prospered and failed, and nations have risen to world power and declined, all over energy challenges. Through an unforgettable cast of characters, Pulitzer Prize-winning author Richard Rhodes explains how wood gave way to coal and coal made room for oil, as we now turn to natural gas, nuclear power, and renewable energy. Rhodes shows how breakthroughs in energy production occurred; from animal and waterpower to the steam engine, from internal-combustion to the electric motor. He looks at the current energy landscape, with a focus on how wind energy is competing for dominance with cast supplies of coal and natural gas. He also addresses the specter of global warming, and a population hurtling towards ten billion by 2100.Human beings have confronted the problem of how to draw energy from raw material since the beginning of time. Each invention, each discovery, each adaptation brought further challenges, and through such transformations, we arrived at where we are today.
Improving Your Soil
Valuable advice from an expert in soil science. Intended for both small and medium-size gardens, Improving Your Soil reveals the steps to take to achieve the perfect soil base in which to grow plants. With directions on amending poor soil, modifying mediocre earth, aerating compacted topsoil and substrates, and testing pH levels, this book enables gardeners to nurture their plants and promote more abundant growth. The features of good soil include proper structure and nutrients that encourage healthy plant growth. Soil in "good tilth" is loamy, nutrient-rich and friable because it has an optimal mixture of sand, clay and organic matter that prevents severe compaction. Improving Your Soil shows gardeners how to improve the soil in their garden to encourage good seed bedding and a strong root system for proper nutrient disbursement throughout various soil depths. Flower gardeners and vegetable gardeners will all benefit from the tips and methods in Improving Your Soil. Topics include: What your soil can tell you about how you need to manage it Soil texture and structure -- building soil tilth Using amendments to correct soil problems, such as clay or sandy soil Creating a good environment for plant growth in different situations Providing the right amount of water for plants The teeming microscopic world of soils Building soil organic matter Crop rotations Types of compost and how to make good compost Managing soils to minimize pest and disease problems Feeding the plants -- the nutrients they need, and how to get them there Overcoming common nutrient deficiencies Organic vs. mineral fertilizers. The detailed information is complemented with line drawings, diagrams and illustrations that demonstrate various soil issues and how to resolve common problems. With information on remedying specific problems with particular plants, Improving Your Soil will be an often-consulted resource for all gardeners.
What Technology Wants
In this provocative book, one of today's most respected thinkers turns the conversation about technology on its head by viewing technology as a natural system, an extension of biological evolution. By mapping the behavior of life, we paradoxically get a glimpse at where technology is headed-or "what it wants." Kevin Kelly offers a dozen trajectories in the coming decades for this near-living system. And as we align ourselves with technology's agenda, we can capture its colossal potential. This visionary and optimistic book explores how technology gives our lives greater meaning and is a must-read for anyone curious about the future.
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed. Well, the future’s arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this “now” is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how the Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault. He examines how the tragedy of 9/11 disconnected an entire generation from a sense of history, and delves into why conspiracy theories actually comfort us.As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.Absorbing and thought-provoking, Present Shock is a wide-ranging, deeply thought meditation on what it means to be human in real time.
Garry Kasparov's 1997 chess match against the IBM supercomputer Deep Blue was a watershed moment in the history of technology. It was the dawn of a new era in artificial intelligence: a machine capable of beating the reigning human champion at this most cerebral game.That moment was more than a century in the making, and in this breakthrough book, Kasparov reveals his astonishing side of the story for the first time. He describes how it felt to strategize against an implacable, untiring opponent with the whole world watching, and recounts the history of machine intelligence through the microcosm of chess, considered by generations of scientific pioneers to be a key to unlocking the secrets of human and machine cognition. Kasparov uses his unrivaled experience to look into the future of intelligent machines and sees it bright with possibility. As many critics decry artificial intelligence as a menace, particularly to human jobs, Kasparov shows how humanity can rise to new heights with the help of our most extraordinary creations, rather than fear them. Deep Thinking is a tightly argued case for technological progress, from the man who stood at its precipice with his own career at stake.
The skyscraper is perhaps the most recognisable icon of the modern urban landscape, but what does it really take to sustain human life at such enormous heights? Exploring the interconnected systems that make life liveable in the sky is the task of Kate Ascher's stunningly illustrated The Heights. Ascher examines skyscrapers from around the world to learn how these incredible structures operate. No detail is too small, no difficulty too big to escape Ascher's encyclopaedic eye. Filled with vivid illustrations and anecdotes, The Heights is the ultimate guide to life on high.
Beyond the Idea: How to Execute Innovation in Any Oganization
The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world's leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea: Describes the three models of innovation; Demonstrates how to execute each; Distinguishes between Performance - which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today's customer - and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.
The Way to Go: Moving by Sea, Land, and Air
In our digital age, it's easy to forget that almost everything we enjoy about modern life depends on movement. We ride cars, buses and trains to work and play; enjoy food and clothes shipped over oceans; fly high in the sky to any point on the planet. So what does it really take to keep our world constantly moving? Exploring our incredible interconnected world is the task of Kate Ascher's The Way To Go. Lusciously illustrated and meticulously researched, The Way To Go reveals the highly complex and largely invisible network of global transportation.
Weeds are botanical thugs, but they have always been essential to our lives. They were the first crops and medicines and they inspired Velcro. They adorn weddings and foliate the most derelict urban sites. With the verve and historical breadth of Michael Pollan, acclaimed nature writer Richard Mabey delivers a provocative defense of the plants we love to hate.
The Nature of Technology
Arthur, W. Brian
"More than anything else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet despite technology's irrefutable importance in our daily lives, until now its major questions have gone unanswered. Where do new technologies come from? What constitutes innovation, and how is it achieved? Does technology, like biological life, evolve? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur answers these questions and more, setting forth a boldly original way of thinking about technology.
The Science Class You Wish You Had: The Seven Greatest Scientific Discoveries in History and the People Who Made them
Brody, David Eliot
What does E=mc2 really mean? What is DNA? What was the big bang? These scientific concepts have changed our perception of the world . . . but for many of us they remain mysteries, bits and pieces of information retained from classroom lectures but never truly understood. Now we can finally grasp the grandeur and complexity of these ideas, and their significance in our lives. Revised and updated to include the latest discoveries that are changing the way we view the world and the universe, this new edition of The Science Class You Wish You Had will take you on a journey through space and time - from the subatomic to the universal. It explains in a lively, accessible way what these milestones of scientific discovery mean and what direct impact they have on our lives today and will have in the future. For everyone interested in science, history, and biographies of extraordinary people - or anyone who wants to understand the workings of the physical world - this thorough and authoritative book is a perfect introduction to science's most profound discoveries, and a testament to the triumph of human knowledge.
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