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The History of the World According to Facebook (Revised Edition)
A revised and expanded edition of the bestselling parody that includes thirty-pages of new text, photos, and contemporary subjects—a clever and fresh historical chronicle.What if Facebook had emerged with the Big Bang, and every historical event took place online? Imagine how we’d we see history if . . .On April 15, 1865, Abraham Lincoln updated his status: "Taking the missus to the theater"God and Stephen Hawking trolled each other in a comment war over the creation of the universe?Alexander the Great "checked into" all the countries he conqueredDonald Trump and Vladimir Putin "Liked" each other's cryptic statusesIrreverent and clever, The History of the World According to Facebook goes back through time, from the beginning of the world to the present, to cover all the major events and eras of human history, such as the Renaissance, the Industrial Revolution, and the Information Age. Wylie Overstreet brings the book up to date with three-dozen pages of additional material on contemporary figures and topics, from Caitlin Jenner to Deflategate to MAGA and Trump.Filled with hundreds of actual figures from across the centuries and thousands of invented statuses, comments, and actions lampooning Facebook users’ penchant for oversharing, abbreviation, self-importance, and lazy jargon, The History of the World According to Facebook defies all attempts at taking the multi-billion user social media platform SRSLY. It is the funniest parody of history and the dawn of man since, well, the dawn of man.
Alibaba: The House That Jack Ma Built
An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies - rivaling Walmart & Amazon - and forever reshaped the global economy.In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others.
Life in Code: A Personal History of Technology
The last twenty years have brought us the rise of the internet, the development of artificial intelligence, the ubiquity of once unimaginably powerful computers, and the thorough transformation of our economy and society. Through it all, Ellen Ullman lived and worked inside that rising culture of technology, and in Life in Code she tells the continuing story of the changes it wrought with a unique, expert perspective.When Ellen Ullman moved to San Francisco in the early 1970s and went on to become a computer programmer, she was joining a small, idealistic, and almost exclusively male cadre that aspired to genuinely change the world. In 1997 Ullman wrote Close to the Machine, the now classic and still definitive account of life as a coder at the birth of what would be a sweeping technological, cultural, and financial revolution.Twenty years later, the story Ullman recounts is neither one of unbridled triumph nor a nostalgic denial of progress. It is necessarily the story of digital technology’s loss of innocence as it entered the cultural mainstream, and it is a personal reckoning with all that has changed, and so much that hasn’t. Life in Code is an essential text toward our understanding of the last twenty years - and the next twenty.
Artificial Intelligence: A Guide for Thinking Humans
No recent scientific enterprise has proved as alluring, terrifying, and filled with extravagant promise and frustrating setbacks as artificial intelligence. The award-winning author Melanie Mitchell, a leading computer scientist, now reveals AI’s turbulent history and the recent spate of apparent successes, grand hopes, and emerging fears surrounding it.In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant models of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought underpinning recent achievements. She meets with fellow experts such as Douglas Hofstadter, the cognitive scientist and Pulitzer Prize–winning author of the modern classic Gödel, Escher, Bach, who explains why he is “terrified” about the future of AI. She explores the profound disconnect between the hype and the actual achievements in AI, providing a clear sense of what the field has accomplished and how much further it has to go.Interweaving stories about the science of AI and the people behind it, Artificial Intelligence brims with clear-sighted, captivating, and accessible accounts of the most interesting and provocative modern work in the field, flavored with Mitchell’s humor and personal observations. This frank, lively book is an indispensable guide to understanding today’s AI, its quest for “human-level” intelligence, and its impact on the future for us all.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: Shape your text for online reading. Construct clear and compelling copy. Write eye-catching and effective headings. Develop your site’s unique voice. Streamline text for mobile users. Optimize webpages to boost your chances of appearing in search results. Create better blogs and newsletters. Learn easy fixes for your writing mistakes. Write clear user-interface text. This essential sourcebook - based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years - is now at your fingertips.
This is Esports (and How to Spell it)
Overview not currently available
Knock 'em Dead Social Networking: For Job Search and Professional Success
New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven social networking strategies to build your brand and market your skills across an ever-growing network. Today, most employers use popular social media platforms like LinkedIn, Google+, Facebook, and Twitter for recruitment. With millions of professionals also social networking, it's essential to create a brand that stands out.With Knock 'em Dead Social Networking, you can learn how to integrate social networking into every aspect of your job search. You'll learn how to create compelling social media profiles that dramatically increase your visibility, how to build professionally relevant networks, and how to reach out directly to the hiring managers who can most influence your career. You'll develop networks that help you navigate a long work life, and gain greater control over your professional destiny.
The Web Designer's Idea Book (Volume 3)
Featuring more than 650 examples, this third volume of The Web Designer's Idea Book is packed with visual inspiration for creating top-notch web design. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.
The Creative Person's Website Builder
So many creative businesses are run online these days. Whether it is used as an online shop, a marketing tool, or a portfolio, a good website is an essential for artists, photographers, designers, and makers from all creative backgrounds and disciplines. This community of people, in particular, needs the design and function of their sites to reflect their individuality and style.This book is the perfect one-stop shop for every creative person's needs. Using WordPress, it takes you quickly and rigorously through the process of setting up a website, giving you tips and hints to improve your style choices and create the look you are aiming for. It also showcases a variety of approaches to creative websites, covering everything from the online shop to portfolio sites. And, to give you the best chance at grabbing an audience, the latest search-engine optimization and social-media techniques are explored.
The Ultimate Roblox Book: An Unofficial Guide
Build and create your own Roblox world with this bestselling easy and fun guide!Roblox, the largest user-generated online gaming platform that allows users to create and share their own game worlds and gaming creations, has taken the digital world by storm. There are so many games and social worlds to create with the platform, and this guide gives you the advice you need to get started. With everything from instructions for playing the games to tips on creating your own games and worlds to the basics of coding, The Ultimate Roblox Book can help you to become a top Roblox designer.
The History of the Future: Oculus, Facebook, and the Revolution That Swept Virtual Reality
Harris, Blake J.
The dramatic, larger-than-life true story behind the founding of Oculus, its quest for virtual reality, and its founder's contentious battle for political freedom against Facebook, from the bestselling author of Console Wars.In The History of the Future, Harris once again deep-dives into a tech drama for the ages to expertly tell the larger-than-life true story of Oculus, the virtual reality company founded in 2012 that - less than two years later - would catch the attention of Mark Zuckerberg and wind up being bought by Facebook for over $2 billion dollars.This incredible underdog story begins with inventor Palmer Luckey, then just a nineteen-year-old dreamer, living alone in a camper trailer in Long Beach, California. At the time, virtual reality - long-hailed as the ultimate technology - was so costly and experimental that it was unattainable outside of a few research labs and military training facilities. But with the founding of Oculus, and the belief that his tantalizing vision of the future could one day be more than science fiction, Luckey put everything he had into creating a device that would allow gamers like him to step into virtual worlds and, in doing so, hopefully kickstart a VR revolution. With the help of an industry legend, a serial entrepreneur, and a slew of colorful characters - including those behind gaming sensations like Doom, Words with Friends, and Guitar Hero - Luckey’s scrappy startup would finally deliver the dream of immersive and affordable virtual reality to consumers, leading geeks and gamers to be excited in a way that they hadn’t been in years, and tech firms and investors scrambling to get in on the action before it was too late.Over the course of three years (and with unprecedented access from Oculus and Facebook), Harris conducted hundreds of interviews with key players in the VR revolution - including Luckey, his partners, and their cult of dreamers - to weave together a rich, cinematic narrative that captures the breakthroughs, breakdowns, and human drama of trying to change the world. The result is a supremely accessible, entertaining look at the birth of a new multi-billion-dollar industry; one full of heroes, villains, and twists at every corner. Take, for instance, Harris’ own discovery while writing this story. When he started this endeavor, he had no idea that this tale would somehow involve Donald Trump, billion-dollar lawsuits, illegal practices, and end with Luckey - eventually ousted from Facebook - as one of the most polarizing figures in Silicon Valley.
Who's Afraid of AI?: Fear and Promise in the Age of Thinking Machines
A penetrating guide to artificial intelligence: what it is, what it does, and how it will change our livesAt a breathtaking pace, artificial intelligence is getting better and faster at making complex decisions. AI can already identify malignant tumors on CT scans, give legal advice, out-bluff the best poker players in the world, and, with ever-increasing skill, drive our cars.In Who’s Afraid of AI?, award-winning author Thomas Ramge expertly explains how machines are learning to learn, and he questions what today’s explosion of AI capability could mean for tomorrow:• Is it ethical to allow robots - endlessly patient - to replace human caregivers in providing comfort and companionship to the elderly?• Since AI feeds on big data, can we prevent its misuse by corporations or the government?• Will AI ever be capable of runaway self-improvement? And if “the singularity” does arrive, with AI’s intelligence exponentially outpacing our own, what will become of us when, in many ways, we’re obsolete?
The Deep Learning Revolution
Sejnowski, Terrence J.
How deep learning—from Google Translate to driverless cars to personal cognitive assistants—is changing our lives and transforming every sector of the economy.The deep learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep learning networks can play poker better than professional poker players and defeat a world champion at Go. In this book, Terry Sejnowski explains how deep learning went from being an arcane academic field to a disruptive technology in the information economy.Sejnowski played an important role in the founding of deep learning, as one of a small group of researchers in the 1980s who challenged the prevailing logic-and-symbol based version of AI. The new version of AI Sejnowski and others developed, which became deep learning, is fueled instead by data. Deep networks learn from data in the same way that babies experience the world, starting with fresh eyes and gradually acquiring the skills needed to navigate novel environments. Learning algorithms extract information from raw data; information can be used to create knowledge; knowledge underlies understanding; understanding leads to wisdom. Someday a driverless car will know the road better than you do and drive with more skill; a deep learning network will diagnose your illness; a personal cognitive assistant will augment your puny human brain. It took nature many millions of years to evolve human intelligence; AI is on a trajectory measured in decades. Sejnowski prepares us for a deep learning future.
Weaving the Web
Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century. His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. Berners-Lee offers insights to help readers understand the true nature of the Web, enabling them to use it to their fullest advantage. He shares his views on such critical issues as censorship, privacy, the increasing power of software companies in the online world, and the need to find the ideal balance between the commercial and social forces on the Web. His criticism of the Web's current state makes clear that there is still much work to be done. Finally, Berners-Lee presents his own plan for the Web's future, one that calls for the active support and participation of programmers, computer manufacturers, and social organizations to make it happen.
Designing an Internet (Information Policy)
Clark, David D.
Overview not currently available
From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to partner technology and business. Their lost opportunities and billions wasted provide a much-needed wake-up call to businesses. In this forward-thinking guide, author Faisal Hoque adopts that call to teach readers how to capture and leverage the power of business-technology convergence. The Power of Convergence provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence. Readers will also discover the importance of not only laying the groundwork for the role of technology in business, but also institutionalizing operational practices to pave the way for continued success. No technology should be developed or deployed without a full vision of how it serves the greater needs of the company. Rather, technology should be so tightly intertwined with strategy that the two drive each other, with each at the ready when market opportunity materializes--however suddenly. With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, The Power of Convergence provides business leaders with the tools they need to overcome the business/technology disconnect and utilize these both to achieve sustainable results.
Debugging: The 9 Indispensable Rules for Finding Even the Most Elusive Software and Hardware Problems
Agans, David J.
When the pressure is on to root out an elusive software or hardware glitch, what’s needed is a cool head courtesy of a set of rules guaranteed to work on any system, in any circumstance. Written in a frank but engaging style, Debugging provides simple, foolproof principles guaranteed to help find any bug quickly.
Raising Humans in a Digital World: Helping Kids Build a Healthy Relationship with Technology
Sexting, cyberbullying, revenge porn, online predators . . . all of these potential threats can tempt parents to snatch the smartphone or tablet right out of their children’s hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology’s many benefits and opportunities.Raising Humans in a Digital World shows how digital kids must learn to navigate this environment, through• developing social-emotional skills• balancing virtual and real life• building safe and healthy relationships• avoiding cyberbullies and online predators• protecting personal information• identifying and avoiding fake news and questionable content• becoming positive role models and leaders.This book is packed with at-home discussion topics and enjoyable activities that any busy family can slip into their daily routine. Full of practical tips grounded in academic research and hands-on experience, today’s parents finally have what they’ve been waiting for—a guide to raising digital kids who will become the positive and successful leaders our world desperately needs.
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:• STORY• HOW• AUDIENCE• REACH• EXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson's revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail? In his masterly saga, Isaacson begins with Ada Lovelace, Lord Byron's daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page. This is the story of how their minds worked and what made them so inventive. It's also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators shows how they happen.
Possible Minds: 25 Ways of Looking at AI
Brockman, John (Edt)
Science world luminary John Brockman assembles twenty-five of the most important scientific minds, people who have been thinking about the field artificial intelligence for most of their careers, for an unparalleled round-table examination about mind, thinking, intelligence and what it means to be human.
What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google - the fastest-growing company in history - to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything - from corporations to governments, nations to individuals -must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Ghost in the Wires
Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies - and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable. But for Kevin, hacking wasn't just about technological feats - it was an old fashioned confidence game that required guile and deception to trick the unwitting out of valuable information. Driven by a powerful urge to accomplish the impossible, Mitnick bypassed security systems and blazed into major organizations including Motorola, Sun Microsystems, and Pacific Bell. But as the FBI's net began to tighten, Kevin went on the run, engaging in an increasingly sophisticated cat and mouse game that led through false identities, a host of cities, plenty of close shaves, and an ultimate showdown with the Feds, who would stop at nothing to bring him down. Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escape, and a portrait of a visionary whose creativity, skills, and persistence forced the authorities to rethink the way they pursued him, inspiring ripples that brought permanent changes in the way people and companies protect their most sensitive information.
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