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Influence: How Social Media Influencers are Shaping our Digital Future
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people.Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyzes its problems, and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online.In Influence, readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success.Thanks to Sara's independent analysis of influencer media and marketing, readers will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.
The Social CEO: How Social Media Can Make You A Stronger Leader
Insights into why CEOs need to get social for business success, and how they can become effective social leaders.While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age--why CEOs need to "get social" to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilizing social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.Offering invaluable contributions from industry-recognized experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practicing "social CEOs" working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
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