The runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step-by-step instruction on key tasks and proven techniques. You'll learn the ins and outs of YouTube and how to develop, deploy, and measure a video marketing strategy - including crucial tips for choosing keywords and optimizing your video for search - with this essential guide.
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