In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril. WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study that gets to the heart of women's deepest desires, frustrations, and goals. The authors describe how this "invisible market" has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women's needs is the key to repowering our current economy. WHAT WOMEN WANT offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's needs and concerns through the results of their well-timed study. Business people should take note of the book's many revelations.
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