The Selling of the President

The Selling of the President

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The Selling of the President shows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television - or us - on his behalf. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control. 253 pages.

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  • ISBN 13: 9780140112405
  • ISBN 10: 0140112405
  • Publisher:
  • Language: English
  • Pages: 253
  • Size: 7.78" l x 5.00" w x 0.74" h

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