Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. The key lies in understanding the "Customer Referral Cycle" - the way customers refer others to your company who, in turn, generate even more referrals. If everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
To get the best shopping experience from our website we recommend that you sign in to your shopper
account. By signing in to your account we can tailor the site to your preferences and allow you to
add items directly to your wish list from the book details pages.
Be the first to know about sales, contests, new arrivals, limited time discounts & more!
Terms & Conditions