The Referral Engine

The Referral Engine

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Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. The key lies in understanding the "Customer Referral Cycle" - the way customers refer others to your company who, in turn, generate even more referrals. If everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

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  • ISBN 13: 9781591844426
  • ISBN 10: 1591844428
  • Publisher:
  • Language: English
  • Pages: 243
  • Size: 8.50" l x 5.43" w x 0.75" h

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