The Big Book of Green Design

The Big Book of Green Design

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The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new "anti-packaging" trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a "see what your colleagues are doing" idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.

More info...

  • ISBN 13: 9780061757990
  • ISBN 10: 0061757993
  • Publisher:
  • Language: English
  • Pages: 384
  • Size: 11.50" l x 9.00" w x 1.50" h

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