Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business. Create a business plan that puts your existing horses and facilities to work. Manage your time, your money, and your employees. Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability. Operate an exciting variety of horse ventures from camps to carriage services. Develop an appealing name, logo, and icon for your business. Identify the best marketing and advertising opportunities. Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications. Reduce vet bills: implement sound preventive strategies and do your own vaccinating and deworming. Save on feed costs.
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