Selling the Invisible

Selling the Invisible

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SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

More info...

  • ISBN 13: 9780446672313
  • ISBN 10: 0446672319
  • Publisher:
  • Language: English
  • Pages: 247
  • Size: 7.57" l x 4.94" w x 0.73" h

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