Public Relations for Dummies (2nd Edition)

Public Relations for Dummies (2nd Edition)

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When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

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  • ISBN 13: 9780471772729
  • ISBN 10: 0471772720
  • Publisher:
  • Language: English
  • Pages: 358
  • Size: 9.34" l x 7.39" w x 0.88" h

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