Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.
To get the best shopping experience from our website we recommend that you sign in to your shopper
account. By signing in to your account we can tailor the site to your preferences and allow you to
add items directly to your wish list from the book details pages.
Be the first to know about sales, contests, new arrivals, limited time discounts & more!
Terms & Conditions