Moments of Truth

Moments of Truth

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"Moments of Truth is about the importance of responding to a changing marketplace, and offers proof that the search for corporate excellence is neither monopolized by, nor restricted to, American finance and industry. Carlzon highlights the importance of the activist manager and emphasizes how forcing decision-making down to the corporate cutting edge can have a real impact." --R.L. Crandall, chairman and president, AMR Corporation and American Airlines. SC, 135 pages.

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  • ISBN 13: 9780060915803
  • ISBN 10: 0060915803
  • Publisher:
  • Language: English
  • Pages: 135
  • Size: 8.03" l x 5.31" w x 0.47" h

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