Marketing Strategy (Second Revised & Updated Edition)

Marketing Strategy (Second Revised & Updated Edition)

  • List Price: $27.95
  • Our Price: $6.99 USD
  • Qty Avail: 11

View Cart » Gift Add to Wishlist

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

More info...

  • ISBN 13: 9780684831916
  • ISBN 10: 0684831910
  • Publisher:
  • Language: English
  • Pages: 216
  • Size: 9.21" l x 6.10" w x 0.91" h

Share this book with your friends on:

Facebook Twitter Pinterest Google+ Email