For years, we've been taught that in order to lose weight, we have to avoid the foods we love and exercise until we drop. To get lean, you have to be extremeâ¦right? Wrong. Dieting is a zero-sum game. You can lose weight fast, but more than a third of people regain all of the weight they've lost within a year. So why waste time following someone else's diet advice when you can drop the pounds on your own terms? With Lose It!, the power to lose weight is in your hands. No deprivation, no detox, no hard-and-fast rules - just a plan that empowers you to create your own, personalized strategy tailored to your individual lifestyle, schedule, dietary needs, and goals. Despite what many "experts" would lead you to believe, weight loss boils down to simple math: calories in vs. calories out. To shed pounds, you have to end each day with a calorie deficit. It sounds easy enough, but studies show that 63 percent of Americans grossly underestimate their daily calorie intake. In fact, the average American consumes a staggering 3,790 calories a day - that's enough calories to gain more than 10 pounds every month! Lose It!'s life-changing philosophy and program have already helped more than 5 million people lose weight. In this, the first-ever book to be developed from an iPhone app, readers will learn the five pillars of the Lose It! strategy.
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