"Why change a logo?" To people who are not in the design or advertising world, this seems to be a fair question. Why replace a suit that you bought fifteen years ago? Why replace your Apple II computer? Why replace the Compugraphic you bought? Why replace your old car? Products wear out and become ineffective. So do logos. If you are about to begin the logo redesign process, here is information that will make the job much more productive. In this book, you will see 200 recent examples of logo redesigns. Best of all, each example has a brief commentary on the project, most of which were written by the designers themselves.
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