Joe Girard, best-selling author and the man who can sell anything to anybody, knows that salespeople are paid to do one thing: to close the sale. Now the world's greatest salesman takes you step by step through the selling process-straight past the gatekeeper and into the prospect's office. He shows you how to overcome objections and how to close even the most difficult sale. Here are the inside tips, the philosophy, the fundamental principles, and the crucial fine points many salesmen overlook. SC, 195 pages.
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