From Altoids to Zima

From Altoids to Zima

  • List Price: $10.95
  • Our Price: $3.99 USD
  • Qty Avail: 10

View Cart » Gift Add to Wishlist

Evan Morris reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories - food and drink, clothing, technology, toys, and assorted bright ideas, cars, and drugs and cosmetics - the story of each product is told, complete with sidebars that highlight, brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that, was rumored to be lethal).

More info...

  • ISBN 13: 9780743257978
  • ISBN 10: 0743257979
  • Publisher:
  • Language: English
  • Pages: 199
  • Size: 6.85" l x 5.04" w x 0.55" h

Share this book with your friends on:

Facebook Twitter Pinterest Google+ Email