In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's Midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.
To get the best shopping experience from our website we recommend that you sign in to your shopper
account. By signing in to your account we can tailor the site to your preferences and allow you to
add items directly to your wish list from the book details pages.
Be the first to know about sales, contests, new arrivals, limited time discounts & more!
Terms & Conditions