In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book - revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple - it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth.
To get the best shopping experience from our website we recommend that you sign in to your shopper
account. By signing in to your account we can tailor the site to your preferences and allow you to
add items directly to your wish list from the book details pages.
Be the first to know about sales, contests, new arrivals, limited time discounts & more!
Terms & Conditions