Chevrolet (Yesterday & Today)

Chevrolet (Yesterday & Today)

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It has been said of Chevrolet that everyone owned one once. Fans of archrival Ford might disagree, but no one disputes that Chevrolet is one of the most beloved and influential automotive brands ever. And even die-heard Ford fans will find Chevrolet: Yesterday & Today fascinating and informative reading. The story began almost a century ago with Louis Chevrolet and William C. Billy Durant. Chevrolet was part of an immigrant family of talented engineers, mechanics and drivers. Durant was a wily wheeler-dealer who felt Chevrolet's driving exploits and catchy surname could spell gold for General Motors and it did, also earning Durant a return in 1915 to the top job at GM, the company he had organized in 1908. Chevrolet, like all of Detroit's famous brands, has taken its lumps in recent years. But for millions upon millions of drivers, it's quite simply the family car or sport-utility vehicle, or pickup. How it got to be that way and how it plans to stay that way is covered in 160 pages of stunning original photographs and diagrams and incisive histories of every model of Chevy ever made.

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