The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
To get the best shopping experience from our website we recommend that you sign in to your shopper
account. By signing in to your account we can tailor the site to your preferences and allow you to
add items directly to your wish list from the book details pages.
Be the first to know about sales, contests, new arrivals, limited time discounts & more!
Terms & Conditions