Business Information Quality Applied: Best Practices for Improving Business Processes, Systems, and Information

Business Information Quality Applied: Best Practices for Improving Business Processes, Systems, and Information

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How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.


More info...

  • ISBN 13: 9780470134474
  • ISBN 10: 047013447X
  • Publisher:
  • Language: English
  • Pages: 802
  • Size: 9.40" l x 7.40" w x 2.00" h

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