Business Information Quality Applied: Best Practices for Improving Business Processes, Systems, and Information
- Author: English, Larry P.
- Binding: Hardcover
- List Price: $50.00
- Our Price: $21.99 USD
- Qty Avail: 5
How to apply data quality management techniques to marketing, sales, and other specific business units
Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.
The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.