Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate), how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.
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